by Chris Baylis | Dec 27, 2019 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...
by Chris Baylis | Oct 30, 2018 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!...
by Chris Baylis | Nov 20, 2016 | Cause Marketing Basics, Cause Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to...
by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with...
by Chris Baylis | Apr 22, 2016 | Cause Marketing Basics, Cause Sponsorship, Corporate Sponsorship
I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for...
by Chris Baylis | Jan 22, 2016 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Event Sponsorship, Pipeline Building, Sponsorship for Major Gift Officers, Sponsorship Recruiting
This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about. Throughout this...
Recent Comments