by Chris Baylis | Aug 25, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers
This post flows nicely from last week’s post about the differences between Individual Giving and the Sponsorship sales process. In that post I argue that the two worlds are different, very different, but that the best fundraisers have the transferable skills needed to...
by Chris Baylis | Aug 20, 2015 | Cause Marketing Basics, Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Packages
This post is meant as a primer for major gift fundraisers who find themselves involved in sponsorship and asking themselves how to get sponsors. That said, I think this will also be useful to the full service fundraising professional as well as the Executive Director...
by Chris Baylis | May 24, 2015 | Cause Marketing Basics, Event Sponsorship, Pipeline Building, Sponsorship, Sponsorship Recruiting
I was inspired to write this series focused on fundraising event sponsorship after working on an incredibly successful gala last week. It was my organization’s fourteenth annual event and saw double-digit sponsorship revenue growth for the second year in a row. Cause...
by Chris Baylis | Mar 28, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Corporate Sponsorship
Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators. Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your...
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