by Chris Baylis | Mar 12, 2021 | Cause Sponsorship
I get asked all the time what I think the worst sponsorship advice is or what kinds of misconceptions people have about sponsorship. Another question I get a lot is what the biggest sponsorship problem is. What is that one gaffe that’s so significant it can seriously...
by Chris Baylis | May 11, 2020 | Cause Sponsorship
As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A good sponsorship package...
by Chris Baylis | Apr 17, 2020 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to...
by Chris Baylis | Mar 2, 2020 | Cause Sponsorship, Corporate Sponsorship, Sponsorship, Sponsorship Activation
We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses...
by Chris Baylis | Dec 27, 2019 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...
by Chris Baylis | Jan 26, 2019 | Cause Sponsorship, Event Sponsorship, Motorsport, Sponsorship, Sponsorship Packages, Sponsorship Recruiting
I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works. Step One: Your...
Recent Comments