by Chris Baylis | Jul 24, 2024 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
Cause marketing is a great way to raise money for a cause and build brand recognition, for both the charity and corporate entity. These cause marketing campaigns typically involve a cashier asking customers for a donation for a specific cause at checkout. Often, paper...
by Chris Baylis | Jun 26, 2024 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship
This post is aimed primarily at the charity and non profit. For my private sector and sports team readers…next week we will be back at it with some tricks of the trade for you. This one’s for the charities! Thanks to my good friend Mena Gainpaulsingh of...
by Chris Baylis | Mar 27, 2024 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised. There are...
by Chris Baylis | Apr 16, 2020 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship for Major Gift Officers
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series: Resource Page for Charity Sponsorship Corporate Social Responsibility: A User’s Guide for Nonprofits Charity Sponsorship Mistakes...
by Chris Baylis | Jan 22, 2016 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Event Sponsorship, Pipeline Building, Sponsorship for Major Gift Officers, Sponsorship Recruiting
This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about. Throughout this...
by Chris Baylis | Mar 28, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Corporate Sponsorship
Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators. Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your...
Recent Comments