by Chris Baylis | Apr 16, 2020 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship for Major Gift Officers
Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and...
by Chris Baylis | Jan 22, 2016 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Event Sponsorship, Pipeline Building, Sponsorship for Major Gift Officers, Sponsorship Recruiting
This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about. Throughout this...
by Chris Baylis | Jan 18, 2016 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship
This post is aimed primarily at the charity and non profit. For my private sector and sports team readers…next week we will be back at it with some tricks of the trade for you. This one’s for the charities! Thanks to my good friend Mena Gainpaulsingh of...
by Chris Baylis | Nov 21, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised. There are multiple...
by Chris Baylis | Nov 16, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR)
Cause marketing is a great way to raise money for a cause and build brand recognition, for both the charity and corporate entity. These cause marketing campaigns typically involve a cashier asking customers for a donation for a specific cause at checkout. Often, paper...
by Chris Baylis | Mar 28, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Corporate Sponsorship
Today’s post is all about ethics! This post will focus on how charities, associations and organized sport should see their brands as their most powerful asset. Who you partner with sends a message to the public and so every sponsorship seeking organization should...
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