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How to Write a Sponsorship Letter That Actually Works (With Samples and Templates)

How to Write a Sponsorship Letter That Actually Works (With Samples and Templates)

by Chris Baylis | Mar 20, 2020 | Corporate Sponsorship, Event Sponsorship, In-Kind Sponsorship, Infographics, Sponsorship

I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a...
Things Sponsors Say: “We Don’t do Sponsorship”

Things Sponsors Say: “We Don’t do Sponsorship”

by Chris Baylis | Mar 2, 2020 | Cause Sponsorship, Corporate Sponsorship, Sponsorship, Sponsorship Activation

We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses...
Corporate Sponsorship Done Right: The Art of Doing Nothing

Corporate Sponsorship Done Right: The Art of Doing Nothing

by Chris Baylis | Jul 7, 2019 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting

  In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any...
5 Modern Obstacles to Sponsorship Sales (And How to Overcome Them)

5 Modern Obstacles to Sponsorship Sales (And How to Overcome Them)

by Chris Baylis | Jun 5, 2019 | Corporate Sponsorship, Sponsorship

The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at the opportunity to connect their brand to an outside team, venue, or property. Sponsoring even a single sport, cause, celebrity, or...
Surveys Don’t Work (and other lies we tell ourselves)

Surveys Don’t Work (and other lies we tell ourselves)

by Chris Baylis | Aug 10, 2018 | Cause Sponsorship, Corporate Sponsorship

Surveys are a very important part of your sponsorship program. Every organisation should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the...
7 Things to do to Prepare for the Holidays…and still bring in sponsorship dollars!

7 Things to do to Prepare for the Holidays…and still bring in sponsorship dollars!

by Chris Baylis | Dec 6, 2017 | Corporate Sponsorship, Event Sponsorship, Sponsorship

7 Things to do to Prepare for the Holidays… and still bring in sponsorship dollars!  The holidays are a weird time! A mixture of excitement for some time off with family, daily invites to networking holiday parties and the pressure of year end all rolled into one. As...
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