by Chris Baylis | Jul 3, 2024 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting
In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any fancy...
by Chris Baylis | Jun 4, 2024 | Corporate Sponsorship, Sponsorship
The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at the opportunity to connect their brand to an outside team, venue, or property. Sponsoring even a single sport, cause, celebrity, or...
by Chris Baylis | May 15, 2024 | Cause Sponsorship, Corporate Sponsorship
Surveys are a very important part of your sponsorship program. Every organization should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the...
by Chris Baylis | Apr 24, 2024 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting, Sponsorship Sales
Representing sponsorship within your organization can be an exciting, rewarding and sometimes challenging role. You need to be creative to build beneficial partnerships that balance the objectives of your organization with those of your sponsors and external partners....
by Chris Baylis | Apr 17, 2024 | Corporate Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Sales
If I had a dollar for every time I heard a fundraiser complain about their board of directors…or a board of directors complain about their fundraiser, I’d be a very rich man! Every single problem that I see stems from a lack of understanding of the sponsorship...
by Chris Baylis | Apr 3, 2024 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting
Unfortunately, our prospects can suffer from the same misconceptions about sponsorship as everybody else. I want to share this case study with you to outline how important it is to educate our sponsors and to make sure we fully understand the needs of our sponsors...
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