by Chris Baylis | Jul 7, 2019 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting
In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any...
by Chris Baylis | Jun 5, 2019 | Corporate Sponsorship, Sponsorship
The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at the opportunity to connect their brand to an outside team, venue, or property. Sponsoring even a single sport, cause, celebrity, or...
by Chris Baylis | Feb 21, 2019 | Cause Sponsorship, Corporate Sponsorship, Sponsorship, Sponsorship Activation
We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses...
by Chris Baylis | Aug 10, 2018 | Cause Sponsorship, Corporate Sponsorship
Surveys are a very important part of your sponsorship program. Every organisation should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the...
by Chris Baylis | Dec 6, 2017 | Corporate Sponsorship, Event Sponsorship, Sponsorship
7 Things to do to Prepare for the Holidays… and still bring in sponsorship dollars! The holidays are a weird time! A mixture of excitement for some time off with family, daily invites to networking holiday parties and the pressure of year end all rolled into one. As...
by Chris Baylis | Nov 6, 2017 | Corporate Sponsorship, Event Sponsorship, In-Kind Sponsorship, Infographics, Sponsorship
I have been getting tons of questions from readers, Sponsorship Academy members, clients and workshop attendees about writing sponsorship request letters. As you know by now, I am a strong believer in a sponsor-centric approach to sponsorship sales and have described...
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