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Corporate Sponsorship Done Right: The Art of Doing Nothing

Corporate Sponsorship Done Right: The Art of Doing Nothing

by Chris Baylis | Jul 7, 2019 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting

  In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any...
5 Modern Obstacles to Sponsorship Sales (And How to Overcome Them)

5 Modern Obstacles to Sponsorship Sales (And How to Overcome Them)

by Chris Baylis | Jun 5, 2019 | Corporate Sponsorship, Sponsorship

The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at the opportunity to connect their brand to an outside team, venue, or property. Sponsoring even a single sport, cause, celebrity, or...
Things Sponsors Say: “We Don’t do Sponsorship”

Things Sponsors Say: “We Don’t do Sponsorship”

by Chris Baylis | Feb 21, 2019 | Cause Sponsorship, Corporate Sponsorship, Sponsorship, Sponsorship Activation

We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses...
Surveys Don’t Work (and other lies we tell ourselves)

Surveys Don’t Work (and other lies we tell ourselves)

by Chris Baylis | Aug 10, 2018 | Cause Sponsorship, Corporate Sponsorship

Surveys are a very important part of your sponsorship program. Every organisation should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the...
7 Things to do to Prepare for the Holidays…and still bring in sponsorship dollars!

7 Things to do to Prepare for the Holidays…and still bring in sponsorship dollars!

by Chris Baylis | Dec 6, 2017 | Corporate Sponsorship, Event Sponsorship, Sponsorship

7 Things to do to Prepare for the Holidays… and still bring in sponsorship dollars!  The holidays are a weird time! A mixture of excitement for some time off with family, daily invites to networking holiday parties and the pressure of year end all rolled into one. As...
How to Write a Sponsorship Letter (With a Template and Infographic)

How to Write a Sponsorship Letter (With a Template and Infographic)

by Chris Baylis | Nov 6, 2017 | Corporate Sponsorship, Event Sponsorship, In-Kind Sponsorship, Infographics, Sponsorship

I have been getting tons of questions from readers, Sponsorship Academy members, clients and workshop attendees about writing sponsorship request letters. As you know by now, I am a strong believer in a sponsor-centric approach to sponsorship sales and have described...
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Recent Posts

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  • Five Reasons Your Sponsorship Proposal isn’t Working!

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