by Chris Baylis | Jun 7, 2017 | Asset Valuation, Cause Sponsorship, Corporate Sponsorship, Sponsorship
This post was originally published by the good people over at Eventbrite. You can check out the original article here and you can download the 2017 Guide to Event Sponsorship here. How much should you charge an event sponsor for a logo placement? What about a mention...
by Chris Baylis | Jan 30, 2017 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting, Sponsorship Sales
Representing sponsorship within your organization can be an exciting, rewarding and sometimes challenging role. You need to be creative to build beneficial partnerships that balance the objectives of your organization with those of your sponsors and external partners....
by Chris Baylis | Dec 15, 2016 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting, Sponsorship Sales
Following on from Chris’ excellent article on what boards need to know about sponsorship, here are a few extra tips on how you can make it much easier for your board members to become more comfortable with supporting your sponsorship efforts. #1 Remember, and realize,...
by Chris Baylis | Oct 3, 2016 | Corporate Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Sales
If I had a dollar for every time I heard a fundraiser complain about their board of directors…or a board of directors complain about their fundraiser, I’d be a very rich man! Every single problem that I see stems from a lack of understanding of the sponsorship...
by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous...
by Chris Baylis | Apr 22, 2016 | Cause Marketing Basics, Corporate Sponsorship
I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Let me set the stage: I was working with a fairly small, grassroots organization who were approached by a consumer goods company. The plan? To...
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