by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship
In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with...
by Chris Baylis | Apr 22, 2016 | Cause Marketing Basics, Cause Sponsorship, Corporate Sponsorship
I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for...
by Chris Baylis | Mar 28, 2015 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Corporate Sponsorship
Sponsors you select to partner with contribute to the success of your events and shape the perception of attendees or spectators. Given the rise of ethical consumerism, brands featured on your sponsorship list can be either your strongest asset or your...
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