by Chris Baylis | Jul 31, 2024 | Event Sponsorship, Festivals, Sponsorship, Sponsorship Activation
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: Resource Page for Festival and Event Sponsorship The Ultimate Guide to Sponsorship Prospecting: How to Find the Perfect Sponsor for Your...
by Chris Baylis | Jul 24, 2024 | Event Sponsorship, Motorsport, Sponsorship, Sponsorship Valuation
Before you dive in, if you want to know how to calculate sponsorship value, check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven...
by Chris Baylis | Jul 24, 2024 | Cause Sponsorship, Event Sponsorship, Motorsport, Sponsorship, Sponsorship Packages, Sponsorship Recruiting
I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works. Your Sponsorship...
by Chris Baylis | Jun 4, 2024 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Recruiting
I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading...
by Chris Baylis | Jun 4, 2024 | Discovery Sessions, Event Sponsorship, How To Ask For Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales
Asking For Sponsorship Is Easy! As Long As You Don’t Ask For Money (Yet!) Prospecting is arguably the most important part of the sponsorship sales process. It is through the process of discovery meetings, geared towards information gathering rather than sales, that...
by Chris Baylis | May 15, 2024 | Event Sponsorship, Pipeline Building, Sponsorship, Sponsorship Packages, Sponsorship Recruiting
Because it rarely happens that we receive a sponsorship investment without submitting a sponsorship proposal it is too easy to assume that the sponsorship proposal causes the sponsorship dollars. This belief pervades all aspects of sponsorship sales but actually the...
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