by Chris Baylis | Mar 7, 2019 | Discovery Sessions, Event Sponsorship, How To Ask For Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales
Asking For Sponsorship Is Easy! As Long As You Don’t Ask For Money (Yet!) Prospecting is arguably the most important part of the sponsorship sales process. It is through the process of discovery meetings, geared towards information gathering rather than sales, that...
by Chris Baylis | Jan 26, 2019 | Event Sponsorship, Sponsorship, Sponsorship Packages, Sponsorship Recruiting
I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works. Step One: Your...
by Chris Baylis | Dec 10, 2018 | Event Sponsorship, Sponsorship, Sponsorship Fulfillment, Sponsorship Packages
Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain. Negotiating the Custom Sponsorship Proposal Let me set the stage here: I...
by Chris Baylis | Nov 12, 2018 | Event Sponsorship, Sponsorship, Sponsorship Valuation
Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the toughest sponsorship sales pro. We get more questions about this subject than any other...
by Chris Baylis | Oct 30, 2018 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!...
by Chris Baylis | Oct 30, 2018 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
The goal of this post is simple: learn from my mistakes! I have been doing corporate sponsorship deals for charities, private companies, and associations and not for profits for a long time and I have had some great successes but I have also had some disastrous...
Recent Comments