by Iris Canchela | Aug 1, 2023 | Festivals
Sponsorship spending is up, and festivals are one of the biggest areas of profitability outside of sports. Now is no time to be haughty if you have a sponsor on the line for your upcoming festival. You must know how to negotiate fairly and efficiently. How do you do...
by Iris Canchela | Jul 5, 2023 | Event Sponsorship, Festivals
Kevin Grothe’s Road to Success Kevin Grothe is the VP of sponsorship for the Memphis in May International Festival, a celebration of Memphis culture that seeks to spread international awareness. The organization has spearheaded economic, international, and education...
by Chris Baylis | May 22, 2023 | Festivals, News
Chris Norwood’s Road to Success Chris Norwood is the Director of Marketing & Partnerships for the DUSK Music Festival, an annual music festival in Tucson, Arizona. The two-day festival features three stages of musical performances across genres, from hip-hop to...
by Chris Baylis | Apr 17, 2023 | Festivals
When it comes to documents that sponsorship seekers spend the most time on, do you think it’s their assets or case studies or even post-event reports? Nope! In most cases, they get caught up on the sponsorship proposal. A proposal is but one part of the sponsorship...
by Chris Baylis | Apr 17, 2023 | Festivals
Festivals usually attract a bevy of sponsors, including promotional and cash sponsors. With so many partners on your plate, it’s integral you measure the success of each sponsor to gauge whether you’ll work with them again. What kinds of data do you need to measure...
by Chris Baylis | Apr 3, 2023 | Festivals
Multiyear sponsorship: to a festival owner and sponsorship seeker, those words are like music to your ears. Your festival planning would be so much easier if you didn’t have to pursue fresh sponsors year after year, but you haven’t the foggiest how to obtain a...
Recent Comments