The Blog

  • What is Sponsorship?

    Before you can begin to ask how to get sponsorship money you have to start with the basics: What is sponsorship? Before you use my sponsorship proposal template let’s look at what corporate partnerships entail. This is part one of a five part series focused on understanding the demands of sponsorship. How to know when you’re ready to

  • Sponsorship Activation and Fulfillment

    Most people think of closing the sponsorship sale as the last step in the sponsorship process but nothing could be further from the truth! Getting the money is hard work but not as hard as keeping your sponsors happy after they’ve agreed to invest. This is the last post of my five part sponsorship series

  • Getting the Sponsorship Meeting

    I have been in my share of meetings with sponsorship prospects to talk about sponsorship, corporate philanthropy, cause marketing and workplace giving campaigns. I have been on both sides of the table, both seeking sponsorship as well as creating cause marketing campaigns on behalf of corporate sponsors. I have also coached many charities and not

  • Sponsorship Package Essentials

    Virtually everyone I speak to about sponsorship and cause marketing thinks of the sponsorship package as the most important part of the sponsorship process.  I don’t know how this belief came to be but I do know this- nothing could be further from the truth! In fact I would go so far as to say

Scroll Up