How to Talk to Sponsors: A Guide to the First Meeting

How to Talk to Sponsors: A Guide to the First Meeting

It’s the day you’ve been waiting for. You’ve agonized over your sponsorship package, edited and re-edited your proposal, and now your target sponsor has agreed to a meeting in person. You’re excited and nervous at the same time. You really want things to go well, so...
How to Determine Sponsorship Levels

How to Determine Sponsorship Levels

Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit for your sponsorship package, but I’m here to tell you that’s just not true. To up your chances of a sponsor accepting your...
The Six-Step Event Sponsorship Checklist

The Six-Step Event Sponsorship Checklist

It’s a day you’ve dreamt about for years: your organization’s first event. You’ve been so busy planning all the small details lately, but now you’ve come across a rather big hurdle, getting sponsorship. You want to work with a sponsor for your event, but you’re not...