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Sponsorship: 9 Things You’re Forgetting to Do

Sponsorship: 9 Things You’re Forgetting to Do

Did I lock the door before I left for work this morning? What starts as a small question can become a gnawing feeling that’s so distracting you have to rush home and check your locks. You don’t want to go into a sponsorship with that awful feeling of having forgotten...
14 Misconceptions about Sponsorship

14 Misconceptions about Sponsorship

Is 2021 the year you want to pursue sponsorship for the first time? If so, then you might have been voraciously reading my posts on what not to do, such as this one or this one. As I’ve discussed on the blog, it doesn’t matter if you’re hosting a virtual event or one...
The Worst Advice We’ve Ever Heard about Sponsorship

The Worst Advice We’ve Ever Heard about Sponsorship

Have you ever been guided by advice in your life? I certainly have, and I’m sure you have as well. Yet the thing about advice is that despite its intentions, not all of it as well-meaning as you’d wish. Even in sponsorship, you can get some pretty bum advice. What do...
Conference Sponsorship: Expectation vs. Reality 

Conference Sponsorship: Expectation vs. Reality 

A conference is a wonderful opportunity to meet like-minded people in your niche or industry. Your business has hosted a conference in the past, but that was small potatoes compared to what you plan to do this time. Now you want a gargantuan conference and you think...
Why Nobody Cares about Logo Placement in Sponsorship

Why Nobody Cares about Logo Placement in Sponsorship

In this world, you don’t get something for nothing. That goes for sponsorship as well. In exchange for funding your event, the sponsor gets…what? I know what you’re going to say: logos. It’s easy to fall into the trap that logos are the be-all, end-all of sponsorship,...
What NOT to Do with Your Sponsorship Program

What NOT to Do with Your Sponsorship Program

Recently, I published a post on how to sabotage a sponsorship program. I did that in the hopes that you’ll see it’s sometimes easier to make mistakes with your sponsorships than you might have thought. Today, I want to discuss more no-nos of sponsorship that I didn’t...