Sponsorship for Virtual Events, Conferences and Meetings

Sponsorship for Virtual Events, Conferences and Meetings

A travel snag causes you to miss your flight, leaving you stranded when you’re supposed to host a physical event. An indispensable portion of your event staff all falls ill at the same time. A major crisis or emergency sidelines your plans to hold your event. Whenever...
The Complete Guide to Sponsorship Strategy

The Complete Guide to Sponsorship Strategy

Sponsorship is a two-sided opportunity, bringing sponsorship “properties” and sponsor brands together to create meaningful experiences for their shared audience. When done properly the sponsorship property gains the funds needed to develop truly evocative events from...
How to Get In-Kind and Contra Sponsorship

How to Get In-Kind and Contra Sponsorship

In-kind sponsorships are often looked at as being less valuable than cash sponsorships. However, when you find the right in-kind sponsorships, they can make a huge difference in the overall success level of your event. Sponsors provide goods or services designed to...
How to Create A Sponsorship Sales Funnel

How to Create A Sponsorship Sales Funnel

A rookie mistake marketers make when seeking sponsorship prospects is to NOT treat them like any other B2B sales target. Sponsors are no different than clients when it comes to prospecting. You still need to adopt a B2B sales discipline, which means you need to create...