Today’s post is a case study in sponsorship that proves the value of good guidance in your sponsorship program. I’ll tell you all...
Archive: Non-Profit Sponsorship
The latest industry news, interviews, technologies, and resources.
Corporate Social Responsibility: A User’s Guide for Nonprofits
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
How to Start a Sponsorship Program for Your Nonprofit
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash...
Sponsorship Lessons Learned the Hard Way
I’m not much of a country music fan, but I love me some Johnny Cash. Perhaps more than any other musician, Cash’s lyrics are just stuffed with life lessons. Usually of the hard-learned variety. You can even learn a thing or two about sponsorship from them.
What Companies Wish You Knew Before Reaching Out for a Sponsorship
The rules of dating have changed a lot over the years, but one constant remains. Sooner or later, you gotta make an ask. Personally, I’m a little old school; I think the only way to ask someone out on a first date is in person. But that is neither here nor there. However you do it, you’ve got to ask at some point. And so it is with sponsorships.