by Chris Baylis | Apr 17, 2020 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to...
by Chris Baylis | Dec 27, 2019 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship
Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...
by Chris Baylis | Jul 30, 2019 | Non-Profit Sponsorship, Sponsorship
I’m not much of a country music fan, but I love me some Johnny Cash. Perhaps more than any other musician, Cash’s lyrics are just stuffed with life lessons. Usually of the hard-learned variety. You can even learn a thing or two about sponsorship from them. Take the...
by Chris Baylis | Nov 28, 2016 | Non-Profit Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales
The rules of dating have changed a lot over the years, but one constant remains. Sooner or later, you gotta make an ask. Personally, I’m a little old school; I think the only way to ask someone out on a first date is in person. But that is neither here nor there....
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