by Chris Baylis | Apr 9, 2019 | Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Recruiting
Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think...
by Chris Baylis | Feb 21, 2019 | Cause Sponsorship, Corporate Sponsorship, Sponsorship, Sponsorship Activation
We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses...
by Chris Baylis | Nov 5, 2018 | Asset Valuation, Sponsorship, Sponsorship Activation, Sponsorship Inventory, Sponsorship Sales
The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also opens up opportunities....
by Chris Baylis | Oct 30, 2018 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!...
by Chris Baylis | Oct 30, 2018 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
The goal of this post is simple: learn from my mistakes! I have been doing corporate sponsorship deals for charities, private companies, and associations and not for profits for a long time and I have had some great successes but I have also had some disastrous...
by Chris Baylis | Nov 1, 2017 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship for Major Gift Officers, Sponsorship Fulfillment, Sponsorship Packages
Event Sponsorship Best Practice In my experience, we focus all of our time asking how to get sponsors for an event and not enough time asking our prospects what they are looking for. If you are in the charitable sector, you no doubt have a calendar full of...
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