by Chris Baylis | Aug 6, 2024 | Sponsorship, Sponsorship Activation
It’s not just the temperatures that are sweltering right now. There have been plenty of red-hot sponsorship activations all July long that you have to see to believe. And that’s exactly what I’m here to help you do, see them! As always, my goal is to help you realize...
by Chris Baylis | Jul 31, 2024 | Event Sponsorship, Festivals, Sponsorship, Sponsorship Activation
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: Resource Page for Festival and Event Sponsorship The Ultimate Guide to Sponsorship Prospecting: How to Find the Perfect Sponsor for Your...
by Chris Baylis | Jul 10, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Recruiting
Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think...
by Chris Baylis | Jul 10, 2024 | Sponsorship, Sponsorship Activation
Activation season takes off as summer gets into full swing. It’s a great time to get outside and engage new audiences with one’s brand, which is one reason of many why summer is among the best seasons for sponsorship activations. So, what kinds of attractions got...
by Chris Baylis | Jun 11, 2024 | Sponsorship Activation
Well, boys and girls, festival season is officially upon us, meaning that the sponsorship activations are coming hot and fast. We’re also getting into summer movie season, so there are lots of fun examples of how brands used sponsorship to promote themselves. Here...
by Chris Baylis | May 7, 2024 | Asset Development, Asset Valuation, Cause Sponsorship, Sponsor Summit, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Inventory, Sponsorship Packages, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect...
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