by Iris Canchela | Jun 22, 2023 | Sponsorship Activation
2023 has been an incredible year in sponsorship activations already, and it’s only about halfway over! Being on the cutting edge of activations can set you apart and drive more sponsorship your way, so what kinds of activations are getting all the headlines this year?...
by Chris Baylis | Apr 27, 2020 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship for Major Gift Officers, Sponsorship Fulfillment, Sponsorship Packages
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find Corporate Sponsorship for an Event How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to...
by Chris Baylis | Mar 2, 2020 | Cause Sponsorship, Corporate Sponsorship, Sponsorship, Sponsorship Activation
We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses...
by Chris Baylis | Nov 1, 2019 | Sponsorship, Sponsorship Activation
The Path to Big Ticket Sponsorship Sales: A Case Study Approach to $10 million in Sponsorship Transactions Over the last two years, we have worked on more than $10 million dollars in event and facility naming rights, major campaigns, multi-year agreements and...
by Chris Baylis | Apr 9, 2019 | Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Recruiting
Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think...
by Chris Baylis | Nov 5, 2018 | Asset Valuation, Sponsorship, Sponsorship Activation, Sponsorship Inventory, Sponsorship Sales
The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also opens up opportunities....
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