by Chris Baylis | Apr 24, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Valuation
I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study:...
by Chris Baylis | Apr 17, 2024 | Sponsorship Activation
And whoosh, March disappears just like that. There was so much fun along the way, such as SXSW 2024 in Austin, which is always a good time. As I did last month, and the month before that, I want to take this time to assess which activations made the largest...
by Chris Baylis | Mar 22, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Valuation
How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out...
by Chris Baylis | Mar 22, 2024 | Sponsorship, Sponsorship Activation
In my post “How to Get Sponsorship Dollars this Fall” we unpacked the sometimes complicated world of corporate sponsorship. I promised in that post that we would dive a little deeper into building the sponsorship proposal, how to get the prospecting...
by Chris Baylis | Mar 6, 2024 | Sponsorship, Sponsorship Activation
Just like that, February is over in a flash. Between the Super Bowl, the NBA All-Star 2024, and New York Fashion Week, this month was jam-packed with events that presented many opportunities for sponsorship activations. With so much cool stuff happening, you won’t...
by Chris Baylis | Feb 28, 2024 | Sponsorship, Sponsorship Activation
If there’s one question I get more than any other, it might be, “what makes a good sponsorship activation?” If your activation provides something your audience needs while fulfilling a sponsor’s need concurrently, then congrats, you’ve got yourself a winning...
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