by Chris Baylis | Apr 27, 2020 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship for Major Gift Officers, Sponsorship Fulfillment, Sponsorship Packages
Event sponsorship often seems like one of those unobtainable, too good to be true options. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. We need to change the way we think about sponsorship, from that... 
by Chris Baylis | Apr 16, 2020 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship for Major Gift Officers
Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and... 
by Chris Baylis | Jan 11, 2019 | Pipeline Building, Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Recruiting
I know what you’re thinking: “Why do I need tips to grow my network? I love cold calling!” I’ve heard it thousands of times, sponsorship professionals and fundraisers want to spend all of their time cold calling giant companies and asking them for silent auction items... 
by Chris Baylis | Oct 18, 2017 | Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Packages
Many corporate entities make decisions for the following calendar year by the end of October/early November, which means that now is the time to act or you could leave some money on the table. Try these techniques and strategies for the next 30 days and you will be... 
by Chris Baylis | Apr 4, 2017 | Cause Sponsorship, Sponsorship, Sponsorship for Major Gift Officers, Sponsorship Sales
One of my personal heroes is Ira Glass, the longtime radio producer and NPR reporter. He’s turned the radio show into a modern art form, built for the podcast age before podcasts were even a thing. One of my favourite quotes about creativity comes from Glass. It’s a... 
by Chris Baylis | Jan 22, 2016 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Event Sponsorship, Pipeline Building, Sponsorship for Major Gift Officers, Sponsorship Recruiting
This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about. Throughout this... 
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