by Chris Baylis | Apr 27, 2020 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship for Major Gift Officers, Sponsorship Fulfillment, Sponsorship Packages
Event sponsorship often seems like one of those unobtainable, too good to be true options. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. We need to change the way we think about sponsorship, from that... 
by Chris Baylis | Jan 26, 2020 | Event Sponsorship, Sponsorship, Sponsorship Fulfillment, Sponsorship Packages
Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain. Negotiating the Custom Sponsorship Proposal Let me set the stage here: I... 
by Chris Baylis | May 14, 2019 | Sponsorship, Sponsorship Fulfillment, Sponsorship Prospecting, Sponsorship Recruiting
I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of... 
by Chris Baylis | Apr 9, 2019 | Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Recruiting
Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think... 
by Chris Baylis | Oct 30, 2018 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!... 
by Chris Baylis | Oct 30, 2018 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages
The goal of this post is simple: learn from my mistakes! I have been doing corporate sponsorship deals for charities, private companies, and associations and not for profits for a long time and I have had some great successes but I have also had some disastrous... 
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