by Chris Baylis | Jul 17, 2024 | Asset Development, Asset Valuation, Sponsorship, Sponsorship Inventory
Imagine walking into a shoe store with nothing on the shelves and no samples of product to try on. Now imagine being confronted by the sales person who asks you for $150 because it is his goal to sell $150 worth of shoes to you. How would you feel? Would you think you...
by Chris Baylis | Jun 11, 2024 | Asset Valuation, Sponsorship, Sponsorship Inventory, Sponsorship Prospecting
If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship...
by Chris Baylis | May 7, 2024 | Asset Development, Asset Valuation, Cause Sponsorship, Sponsor Summit, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Inventory, Sponsorship Packages, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect...
by Chris Baylis | Mar 31, 2024 | Sponsorship, Sponsorship Inventory
A sponsorship proposal is your key to getting a sponsor onboard and generating guaranteed revenue. Writing up a well-structured proposal goes beyond listing benefits and prices. It includes researching your potential sponsors, customizing your offers to them, and...
by Chris Baylis | Nov 20, 2019 | Sponsorship, Sponsorship Inventory, Sponsorship Packages
There is one thing that every single sponsorship property has to offer that every single sponsor wants…and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier? I’m going to tell you…but...
by Chris Baylis | Nov 5, 2018 | Asset Valuation, Sponsorship, Sponsorship Activation, Sponsorship Inventory, Sponsorship Sales
The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also opens up opportunities....
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