by Chris Baylis | Jul 24, 2024 | Cause Sponsorship, Event Sponsorship, Motorsport, Sponsorship, Sponsorship Packages, Sponsorship Recruiting
I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works. Your Sponsorship...
by Chris Baylis | Jul 17, 2024 | Sponsor Summit, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales
Let me start by saying that I hate the term “sponsor summit.” When people hear it they think of a hugely expensive, over the top, highly formal, high-pressure sales event. Sponsor summits are NEVER high-pressure sales events and they are only as formal as you want...
by Chris Baylis | Jul 10, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Recruiting
Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think...
by Chris Baylis | Jul 3, 2024 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting
In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any fancy...
by Chris Baylis | Jul 3, 2024 | Sponsorship, Sponsorship Fulfillment, Sponsorship Prospecting, Sponsorship Recruiting
I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of...
by Chris Baylis | Jun 26, 2024 | Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting
How many prospects can you reasonably handle in your pipeline without running out of time to treat them all properly? 150? 250? What if I could offer you 394 warm prospects? And what if I could offer it to you…for free? I know what you’re thinking: anyone can download...
Recent Comments