by Chris Baylis | Jun 8, 2020 | Sponsorship, Sponsorship Prospecting, Sponsorship Sales
“What do you mean you sold the last spot!? We’ve worked together for years and you sold my sponsorship package to my competitors?” My heart sank. I had an irate sponsor on the phone, or former sponsor in this case, who clearly wanted to come on board but I didn’t give... 
by Chris Baylis | Mar 9, 2020 | Sponsorship, Sponsorship Prospecting, Sponsorship Sales
Email is a fabulous tool to help warm up cold calls…except when it isn’t! I hear from clients and colleagues all the time that their e-mails are not producing results. They send out 1,000 emails and hear nothing back. I have had excellent results using email to help... 
by Chris Baylis | Feb 3, 2020 | Sponsorship, Sponsorship Packages, Sponsorship Recruiting, Sponsorship Sales
Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY... 
by Chris Baylis | Jun 26, 2019 | Sponsor Summit, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales
Let me start by saying that I hate the term “sponsor summit.” When people hear it they think of a hugely expensive, over the top, highly formal, high-pressure sales event. Sponsor summits are NEVER high-pressure sales events and they are only as formal as you want... 
by Chris Baylis | Mar 7, 2019 | Discovery Sessions, Event Sponsorship, How To Ask For Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales
Asking For Sponsorship Is Easy! As Long As You Don’t Ask For Money (Yet!) Prospecting is arguably the most important part of the sponsorship sales process. It is through the process of discovery meetings, geared towards information gathering rather than sales, that... 
by Chris Baylis | Nov 5, 2018 | Asset Valuation, Sponsorship, Sponsorship Activation, Sponsorship Inventory, Sponsorship Sales
The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also opens up opportunities.... 
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