by Chris Baylis | Jul 24, 2024 | Event Sponsorship, Motorsport, Sponsorship, Sponsorship Valuation
Before you dive in, if you want to know how to calculate sponsorship value, check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven...
by Chris Baylis | May 7, 2024 | Asset Development, Asset Valuation, Cause Sponsorship, Sponsor Summit, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Inventory, Sponsorship Packages, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect...
by Chris Baylis | Apr 24, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Valuation
I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study:...
by Chris Baylis | Mar 22, 2024 | Sponsorship, Sponsorship Activation, Sponsorship Valuation
How nice would it be to open your next fiscal year with 80% of your sponsorship dollars already confirmed? And to have your sponsors help you write next year’s sponsorship package? When done properly, activation, fulfillment and renewal will make you stand out...
by Chris Baylis | Jan 8, 2024 | Asset Valuation, Sponsorship, Sponsorship Valuation
Sponsorship valuation is about achieving fair market value. It sounds simple when I put it that way, but with so many pratfalls awaiting sponsorship seekers unsure of their approach, valuations can go wrong more often than not. Knowing your value is critical to...
by Chris Baylis | Dec 5, 2023 | Asset Valuation, Sponsorship, Sponsorship Valuation
We all want to believe we’re walking around with a multi-million-dollar sponsorship opportunity in our back pockets just waiting for an interested company. And who knows? Maybe you are, but if you aren’t, it does you no good to assume you are. It actively hurts your...
Recent Comments