by Chris Baylis | Mar 18, 2019 | In-Kind Sponsorship, Sponsorship, Sponsorship Valuation
I have been getting a lot of questions about in-kind sponsorship lately. Not so much focused on getting in-kind, but how to get your in-kind sponsor to “upgrade” to cash. In my post “The Seven Deadly Sins of Sponsorship,” I speak out against in-kind sponsorship as one...
by Chris Baylis | Nov 12, 2018 | Event Sponsorship, Sponsorship, Sponsorship Valuation
Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the toughest sponsorship sales pro. We get more questions about this subject than any other...
by Chris Baylis | Jun 15, 2017 | Asset Development, Asset Valuation, Cause Sponsorship, Sponsor Summit, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Inventory, Sponsorship Packages, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect...
by Chris Baylis | May 30, 2017 | Sponsorship, Sponsorship Activation, Sponsorship Valuation
I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin. Before we get started, make sure you check out these two posts, which will be referenced throughout this article: Case Study:...
by Chris Baylis | Nov 20, 2016 | Cause Marketing Basics, Cause Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation
Cause sponsorship is what we call it when charities, not-for-profits and associations engage in sponsorship (hospitals and education are covered under cause sponsorship, too). We work with tons of causes on their sponsorship programs and have noticed some themes come...
by Chris Baylis | Oct 13, 2016 | Sponsorship, Sponsorship Packages, Sponsorship Valuation
I recently ran a session all about sponsorship valuations. I decided to write a post covering the answers to a few insightful questions that came up during the session, but there was so much to say I had to break this up into two different posts. In part one, we...
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