by Chris Baylis | Jun 8, 2020 | Sponsorship, Sponsorship Prospecting, Sponsorship Sales
“What do you mean you sold the last spot!? We’ve worked together for years and you sold my sponsorship package to my competitors?” My heart sank. I had an irate sponsor on the phone, or former sponsor in this case, who clearly wanted to come on board but I didn’t give... 
by Chris Baylis | May 18, 2020 | Sponsorship, Sponsorship Packages
Sometimes I feel like I live in two worlds. In world one, I work with brands (i.e. sponsors) who hate (and I mean HATE) gold, silver, bronze sponsorship packages. They throw out thousands of these packages every month, ignoring them completely. In world two, I work... 
by Chris Baylis | Apr 27, 2020 | Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship for Major Gift Officers, Sponsorship Fulfillment, Sponsorship Packages
Event sponsorship often seems like one of those unobtainable, too good to be true options. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. We need to change the way we think about sponsorship, from that... 
by Chris Baylis | Mar 20, 2020 | Corporate Sponsorship, Event Sponsorship, In-Kind Sponsorship, Infographics, Sponsorship
I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a... 
by Chris Baylis | Mar 9, 2020 | Sponsorship, Sponsorship Prospecting, Sponsorship Sales
Email is a fabulous tool to help warm up cold calls…except when it isn’t! I hear from clients and colleagues all the time that their e-mails are not producing results. They send out 1,000 emails and hear nothing back. I have had excellent results using email to help... 
by Chris Baylis | Mar 6, 2020 | Sponsorship
I would say that “no time” is the number one reason and most common complaint that I hear from The Sponsorship Collective community. No time for what, you ask? No time to do sponsorship properly. And by properly, I mean the processes described here, here and here.... 
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