by Chris Baylis | Mar 20, 2020 | Corporate Sponsorship, Event Sponsorship, In-Kind Sponsorship, Infographics, Sponsorship
I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a...
by Chris Baylis | Mar 9, 2020 | Sponsorship, Sponsorship Prospecting, Sponsorship Sales
Email is a fabulous tool to help warm up cold calls…except when it isn’t! I hear from clients and colleagues all the time that their e-mails are not producing results. They send out 1,000 emails and hear nothing back. I have had excellent results using email to help...
by Chris Baylis | Mar 6, 2020 | Sponsorship
I would say that “no time” is the number one reason and most common complaint that I hear from The Sponsorship Collective community. No time for what, you ask? No time to do sponsorship properly. And by properly, I mean the processes described here, here and here....
by Chris Baylis | Mar 2, 2020 | Cause Sponsorship, Corporate Sponsorship, Sponsorship, Sponsorship Activation
We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses...
by Chris Baylis | Feb 3, 2020 | Sponsorship, Sponsorship Packages, Sponsorship Recruiting, Sponsorship Sales
Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY...
by Chris Baylis | Jan 26, 2020 | Event Sponsorship, Sponsorship, Sponsorship Fulfillment, Sponsorship Packages
Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain. Negotiating the Custom Sponsorship Proposal Let me set the stage here: I...
Recent Comments