by Chris Baylis | Jul 7, 2019 | Discovery Sessions, Sponsorship
Everybody wants a silver bullet to sell sponsorship, the one thing that works every time. Guess what? It DOES exist! Is it a well written proposal? A solid elevator pitch? The perfect combination of logos, sampling rights and exhibit space? Nope! I talk to sponsors a...
by Chris Baylis | Jul 7, 2019 | Corporate Sponsorship, Sponsorship, Sponsorship Recruiting
In today’s post, I am going to share a case study with you about one of the biggest corporate sponsorship deals I’ve worked on. This is an example of how I closed a major, multi-year corporate sponsor in a way that will surprise you. It didn’t include any...
by Chris Baylis | Jun 5, 2019 | Corporate Sponsorship, Sponsorship
The landscape for sponsorship sales and marketing has changed a lot in recent years. Previous generations of business owners clamored at the opportunity to connect their brand to an outside team, venue, or property. Sponsoring even a single sport, cause, celebrity, or...
by Chris Baylis | May 14, 2019 | Sponsorship, Sponsorship Fulfillment, Sponsorship Prospecting, Sponsorship Recruiting
I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of...
by Chris Baylis | Apr 18, 2019 | Sponsorship
I would say that “no time” is the number one reason and most common complaint that I hear from The Sponsorship Collective community. No time for what, you ask? No time to do sponsorship properly. And by properly, I mean the processes described here, here and here....
by Chris Baylis | Apr 9, 2019 | Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Recruiting
Five stages of sponsorship? But isn’t sponsorship about setting a budget goal, creating a package with three levels (Gold, Silver, Bronze) and then dividing that budget goal across those three levels and e-blasting your stock proposal to every company you can think...
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