by Chris Baylis | Mar 13, 2024 | Cause Marketing Basics, Sponsorship, Sponsorship Recruiting
Once you’ve identified your sponsorship prospects, your next goal is to set up a discovery session. This first meeting doesn’t always take place in person, especially anymore. You can have the discovery session on the phone or through Facetime, Zoom, or any other...
by Chris Baylis | Mar 12, 2024 | Event Sponsorship, Sponsorship, Sponsorship Packages
I have been getting some great feedback from readers who followed my fundraising event ideas: sponsorship series with requests for more information around specific types of events. Since virtually every charity and corporate entity thinks of galas and golf tournaments...
by Chris Baylis | Mar 6, 2024 | Motorsport, Sponsorship
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series: Resource Page for Motorsport Sponsorship Why You Should Avoid Tiered Sponsorship Levels and What To Do Instead What is the...
by Chris Baylis | Mar 6, 2024 | Sponsorship, Sponsorship Activation
Just like that, February is over in a flash. Between the Super Bowl, the NBA All-Star 2024, and New York Fashion Week, this month was jam-packed with events that presented many opportunities for sponsorship activations. With so much cool stuff happening, you won’t...
by Chris Baylis | Mar 1, 2024 | Sponsorship
Have you heard of conscious consumerism? If you answered no, it’s only a matter of time before you will. In short, conscious consumerism affects how today’s shoppers make purchases and interact with brands. You might wonder, why talk about this on the Sponsorship...
by Chris Baylis | Mar 1, 2024 | Athlete, Sponsorship, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource Page for Sport and Athlete Sponsorship How to Write a Sports Sponsorship Proposal Why is Sponsorship Important in Sport? The...
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