by Chris Baylis | Nov 20, 2019 | Sponsorship, Sponsorship Inventory, Sponsorship Packages
There is one thing that every single sponsorship property has to offer that every single sponsor wants…and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier? I’m going to tell you…but...
by Chris Baylis | Nov 7, 2019 | Sponsorship
I hear this, or some variation of it, every single week. When we survey our database, asking “What is the one thing standing in your way from selling more sponsorship?” the answer from the majority is some version of “all I need is the right contact person.” I...
by Chris Baylis | Nov 1, 2019 | Sponsorship, Sponsorship Activation
The Path to Big Ticket Sponsorship Sales: A Case Study Approach to $10 million in Sponsorship Transactions Over the last two years, we have worked on more than $10 million dollars in event and facility naming rights, major campaigns, multi-year agreements and...
by Chris Baylis | Sep 26, 2019 | Sponsorship, Sponsorship Packages, Sponsorship Recruiting, Sponsorship Sales
Sponsorship marketing is hard work! Nothing is more frustrating than spending countless hours crafting a sponsorship proposal, sending it out to your prospects and hearing…nothing in return. I see a lot of sponsorship proposals, good ones and bad ones (and some REALLY...
by Chris Baylis | Jul 30, 2019 | Non-Profit Sponsorship, Sponsorship
I’m not much of a country music fan, but I love me some Johnny Cash. Perhaps more than any other musician, Cash’s lyrics are just stuffed with life lessons. Usually of the hard-learned variety. You can even learn a thing or two about sponsorship from them. Take the...
by Chris Baylis | Jul 7, 2019 | Discovery Sessions, Sponsorship
Everybody wants a silver bullet to sell sponsorship, the one thing that works every time. Guess what? It DOES exist! Is it a well written proposal? A solid elevator pitch? The perfect combination of logos, sampling rights and exhibit space? Nope! I talk to sponsors a...
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