Charity Sponsorship

Download your free copy of the Tactical Guide to Charity Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the charity serious about growing their sponsorship revenue.

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CHARITY SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY

Download our latest industry research into charity sponsorship trends, realities, and best practices. In this report we have interviewed charities and nonprofit properties across North America to bring you the most up to the minute data from the frontlines of the industry.

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Blog Posts

The Biggest Problem with Sponsorship and How You Can Fix It

I get asked all the time what I think the worst sponsorship advice is or what kinds of misconceptions people have about sponsorship. Another question I get a lot is what the biggest sponsorship problem is. What is that one gaffe that’s so significant it can seriously...

The three things missing from every sponsorship package (and the one thing there is too much of!)

As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A good sponsorship package is never a replacement for good sponsor-centric sales techniques and relationship building […]

Corporate Social Responsibility: A User’s Guide for Nonprofits

Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to...

How to Write a Sponsorship Letter That Actually Works (With Samples and Templates)

I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a marketing discipline. To that end, I have listed some articles that will give you a […]

Things Sponsors Say: “We Don’t do Sponsorship”

We’ve all heard it from our prospects, that “we don’t do sponsorship anymore.” How can this be? Sponsorship spending is at an all-time high, is more nuanced than ever before and is more effective and measurable than at any point in the past. Sponsorship encompasses all disciplines within the marketing spectrum…and this brand simply doesn’t […]

How to Start a Sponsorship Program for Your Nonprofit

Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash now but major problems later. When starting a sponsorship program, it is essential to follow this process to maximize revenue but...

Sponsorship Lessons Learned the Hard Way

I’m not much of a country music fan, but I love me some Johnny Cash. Perhaps more than any other musician, Cash’s lyrics are just stuffed with life lessons. Usually of the hard-learned variety. You can even learn a thing or two about sponsorship from them.

In Kind Sponsorship: How to Upgrade to Cash Sponsorship

I have been getting a lot of questions about in-kind sponsorship lately. Not so much focused on getting in-kind, but how to get your in-kind sponsor to “upgrade” to cash. In my post “The Seven Deadly Sins of Sponsorship,” I speak out against in-kind sponsorship as one of the deadly sins. In a world […]