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Charity Sponsorship

Podcast and Influencer Sponsorship

Download your free copy of the Tactical Guide to Charity Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the charity serious about growing their sponsorship revenue.

CHARITY SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY

Download our latest industry research into charity sponsorship  trends, realities, and best practices. In this report we have interviewed charities and nonprofit properties across North America to bring you the most up to the minute data from the frontlines of the industry.

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Blog Posts

Networking Strategies that Drive Sponsorship Success

Networking Strategies that Drive Sponsorship Success

I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading with the sponsorship package is […]

How to Get Sponsorship: Steps to Success

How to Get Sponsorship: Steps to Success

Sponsorship can seem complex and even random at times- sometimes technique A works, other times, technique B does the trick and sometimes, seemingly for months on end, nothing seems to work at all! There is, however, a way to change the odds, and it is surprisingly formulaic. If you want to know how to get sponsorship […]

Sponsorship Surveys Don’t Work (and other lies we tell ourselves)

Sponsorship Surveys Don’t Work (and other lies we tell ourselves)

Surveys are a very important part of your sponsorship program. Every organization should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the importance of surveys in all of my in person and online training […]

Sponsorship Case Study: FOCUS 

Sponsorship Case Study: FOCUS 

Today’s post is a case study in sponsorship that proves the value of good guidance in your sponsorship program.  I’ll tell you all about Morgan, a client of mine at the Sponsorship Collective. When she began with us, she had around $350,000 in sponsorship...

Sponsorship Realities Every Sponsorship Property Needs to Know

Sponsorship Realities Every Sponsorship Property Needs to Know

I recently did a presentation for a group of fundraisers, community centre CEOs and sponsorship sales professionals in the sport and for-profit space focused on sponsorship realities that every sponsorship property needs to know. In today’s post, I am going to share the insights from that invite-only presentation. In no particular order, here are sponsorship […]

Sponsorship Common Mistakes: Charity Edition (And How to Fix Them!) 

Sponsorship Common Mistakes: Charity Edition (And How to Fix Them!) 

Sponsorship is an essential components of any corporate fundraising strategy. If you aren’t doing sponsorship as part of your fundraising plan, you should be! When working with clients, I see some some misconceptions come up again and again, and while this post is targeted at the small shop, I think all shops can relate. Before you […]

Nine Steps to Cause Marketing Success

Nine Steps to Cause Marketing Success

In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised.

How to Estimate the Cost of Sponsorships?

How to Estimate the Cost of Sponsorships?

This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to […]

Video series

How to Start a Sponsorship Program for Your Non Profit

Case Study: Charity Sponsorship Best Practices

Charity Sponsorship Mistakes

Sponsorship and Donuts

Relationship Building in Sponsorship

Sponsorship VS. Partnership

Why You Should Avoid Tiered Level Sponsorship

Finding High Value Sponsorship Opportunity

Things Sponsors Say, “We Don’t Do Sponsorship.”