Charity Sponsorship
Download your free copy of the Tactical Guide to Charity Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the charity serious about growing their sponsorship revenue.
CHARITY SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY
Download our latest industry research into charity sponsorship trends, realities, and best practices. In this report we have interviewed charities and nonprofit properties across North America to bring you the most up to the minute data from the frontlines of the industry.
Blog Posts
The Definitive Guide to the Sponsorship Proposal: 7 Steps to a Proposal that Actually Works!
I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works.
A Tale of Two Cause Marketing Campaigns
Cause marketing is a great way to raise money for a cause and build brand recognition, for both the charity and corporate entity. These cause marketing campaigns typically involve a cashier asking customers for a donation for a specific cause at checkout. Often, paper “pinups” accompany these types of cause marketing campaigns, marking each customer’s donation […]
Cause Marketing for the Small Shop
In part one of this series “Sponsorship and Cause Marketing: Common Mistakes” we took a look at sponsorship and some of the things holding back the small shop in that area. In this article, we are going to turn our attention to cause related marketing for the small shop.
Engaging your Board in Fundraising and Sponsorship
This post is aimed primarily at the charity and non profit. For my private sector and sports team readers…next week we will be back at it with some tricks of the trade for you. This one’s for the charities! Thanks to my good friend Mena Gainpaulsingh of Purposeful Fundraising Inc. for guest posting and sharing her expertise!
Networking Strategies that Drive Sponsorship Success
I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading with the sponsorship package is […]
How to Get Sponsorship: Steps to Success
Sponsorship can seem complex and even random at times- sometimes technique A works, other times, technique B does the trick and sometimes, seemingly for months on end, nothing seems to work at all! There is, however, a way to change the odds, and it is surprisingly formulaic. If you want to know how to get sponsorship […]
Sponsorship Surveys Don’t Work (and other lies we tell ourselves)
Surveys are a very important part of your sponsorship program. Every organization should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the importance of surveys in all of my in person and online training […]
27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect sponsorship deck before you start talking to sponsors, you’re in big trouble. Here are […]
Sponsorship Case Study: FOCUS
Today’s post is a case study in sponsorship that proves the value of good guidance in your sponsorship program. I’ll tell you all about Morgan, a client of mine at the Sponsorship Collective. When she began with us, she had around $350,000 in sponsorship...
Video series
How to Start a Sponsorship Program for Your Non Profit
Case Study: Charity Sponsorship Best Practices
Charity Sponsorship Mistakes
Sponsorship and Donuts
Relationship Building in Sponsorship
Sponsorship VS. Partnership
Why You Should Avoid Tiered Level Sponsorship
Finding High Value Sponsorship Opportunity
Things Sponsors Say, “We Don’t Do Sponsorship.”