Selling sponsorship is hard work. The marketplace is competitive, growing in complexity, revenue goals increase every year and it’s getting harder and harder to stand out in a noisy crowd.

Despite this reality, sponsorship spending is increasing every year and sponsors are actively looking for new partners to help them reach their goals.

As sponsorship evolves, so too must your approach.

That’s where we come in!

A Data First Approach to Sponsorship

Our process is the result of years of experience working with brands and sponsorship seekers, from the front lines of sponsorship sales. Everything within our process has been battle tested with sponsors and used to close sponsorship deals ranging from five-figure activations to multi-million-dollar naming rights deals.

No theory, just tactics that work and deliver.

Our process typically includes the following activities for our clients:


  • An audit of your current program
  • Audience analysis and data collecting
  • Activation development
  • Valuation of all assets and opportunities
  • Strategy development
  • Staff training

Our Process Delivers ResultsPowerful Insights

Build Activations Sponsors Want

Completely customised value based on your audience, geography and brand

Understand Your Audience

Add your logo to the report

Valuation of Your Opportunities

Market tested values based on thousands of sponsorship opportunities from around the world

Sales Strategies that Work

Fulfillment Reporting and ROI

Who We Work With

Our process was designed for rights holders (sponsorship seekers) from associations, charities, not for profits, major events, conferences, the arts, festivals and cultural institutions located in Canada and the United States.

Whether you are working on a gala, a major national event or building naming rights – we’ve got you covered!

what people are saying

Working with the Sponsorship Collective has been invaluable to us. We now not only have market tested valuations for our sponsorship properties, we have learned how to continue to build and refine our sponsorship strategies and approaches independently.

Frances HoustonFrances Houston
Director of Major Gifts
University of Waterloo

What astounds me about The Sponsorship Collective is their ability to tap into what sponsors really want so that both the sponsorship seeker and the company come out with a very happy partnership. They are experts at developing packages that leave nothing on the table.

Mena Gainpaulsingh LLB
Chief Executive Officer
Friends of the Canadian Museum for Human Rights

The Sponsorship Collective are top thought leaders in the industry, enabling organizations across North America with the tools and resources to create sustainable and creative sponsorship engagement strategies. If you haven’t yet engaged The Sponsorship Collective in a project, I encourage you to make that call – you won’t regret it.

Cristin Christopher 
Director of External Relations

Nipissing University

Toss everything you thought you knew about sponsorships out the window. Seriously. The Sponsorship Collective has NAILED the sponsorship approach for our current fundraising climate!

Jane Sleep 
Executive Director, Jennifer Ashleigh

Children's Charity

Most of my sales experience comes from Corporate America. I was asked constantly to sponsor events but no one ever asked me what my goals were, very frustrating! Once I moved to the world of fundraising, I was asked to sell those same tiered packages. Disaster! Then I encountered The Sponsorship Collective’s approach to sponsorship. Game changer! THIS is what I had been looking for!

Amy Ferdinando 
Assistant Development Director

Children’s Advocacy Center for Denton County