Selling sponsorship is hard work. The marketplace is competitive, growing in complexity, revenue goals increase every year and it’s getting harder and harder to stand out in a noisy crowd.
Despite this reality, sponsorship spending is increasing every year and sponsors are actively looking for new partners to help them reach their goals.
As sponsorship evolves, so too must your approach.
That’s where we come in!
A Data First Approach to Sponsorship
Our process is the result of years of experience working with brands and sponsorship seekers, from the front lines of sponsorship sales. Everything within our process has been battle tested with sponsors and used to close sponsorship deals ranging from five-figure activations to multi-million-dollar naming rights deals.
No theory, just tactics that work and deliver.
Our process typically includes the following activities for our clients:
- An audit of your current program
- Audience analysis and data collecting
- Activation development
- Valuation of all assets and opportunities
- Strategy development
- Staff training
Our Process Delivers ResultsPowerful Insights
Build Activations Sponsors Want
Completely customised value based on your audience, geography and brand
Understand Your Audience
Add your logo to the report
Valuation of Your Opportunities
Market tested values based on thousands of sponsorship opportunities from around the world
Sales Strategies that Work
Fulfillment Reporting and ROI
Who We Work With
Our process was designed for rights holders (sponsorship seekers) from associations, charities, not for profits, major events, conferences, the arts, festivals and cultural institutions located in Canada and the United States.
Whether you are working on a gala, a major national event or building naming rights – we’ve got you covered!