Festival and Event Sponsorship

Download your free copy of the Tactical Guide to Festival Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the festival and event planner serious about growing their sponsorship revenue.
FESTIVAL SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY
Download our latest industry research into festival and event sponsorship trends, realities, and best practices. In this report we have interviewed festival and event properties across North America to bring you the most up to the minute data from the frontlines of the festival industry.

Blog Posts
The Do’s and Don’ts of Negotiating Festival Sponsorship Deals
Sponsorship spending is up, and festivals are one of the biggest areas of profitability outside of sports. Now is no time to be haughty if you have a sponsor on the line for your upcoming festival. You must know how to negotiate fairly and efficiently. How do you do...
Sponsorship Case Study: Memphis in May International Festival
Kevin Grothe’s Road to Success Kevin Grothe is the VP of sponsorship for the Memphis in May International Festival, a celebration of Memphis culture that seeks to spread international awareness. The organization has spearheaded economic, international, and education...
How Chris Norwood Went from Sponsorship Student to Master and Doubled His Sponsorship Revenue
Chris Norwood’s Road to Success Chris Norwood is the Director of Marketing & Partnerships for the DUSK Music Festival, an annual music festival in Tucson, Arizona. The two-day festival features three stages of musical performances across genres, from hip-hop to...
How to Make a Festival Sponsorship Proposal
When it comes to documents that sponsorship seekers spend the most time on, do you think it’s their assets or case studies or even post-event reports? Nope! In most cases, they get caught up on the sponsorship proposal. A proposal is but one part of the sponsorship...
How to Measure the Success of Your Festival Sponsorships
Festivals usually attract a bevy of sponsors, including promotional and cash sponsors. With so many partners on your plate, it’s integral you measure the success of each sponsor to gauge whether you’ll work with them again. What kinds of data do you need to measure...
How to Secure a Multiyear Sponsor for Your Festival
Multiyear sponsorship: to a festival owner and sponsorship seeker, those words are like music to your ears. Your festival planning would be so much easier if you didn’t have to pursue fresh sponsors year after year, but you haven’t the foggiest how to obtain a...
7 Proven Ways to Find Festival Sponsors
Your festival has just ended for the year, and you know what that means. That’s right, it’s already time to begin thinking of next year’s festival and who may sponsor it! How can you find festival sponsors to propel your event? Here are 7 proven methods for finding...
Make Your Festival Stand Out to Sponsors: 5 Ways to Become a Sponsorship Magnet
You know how magnets work, right? They have south and north poles, and opposites attract. Now imagine pulling sponsors to you like a magnet. It would be effortless, right? The gravitational pull would do all the heavy lifting. This doesn’t have to be simply something...
How to Promote a Festival: Event Branding, Marketing, and Social Media
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series: How to Plan a Festival the Complete Guide to Starting Growing and Perfecting Your Festival Festival Activations to Make Your Next Event...
Video series
An Interview with Dusk Music Festival
Sponsorship Case Study: Memphis in May International Festival
How to Get Event Sponsorship
How to Make a Festival Sponsorship Proposal
Seven Festival Sponsorship Mistakes to Avoid
Sponsorship For Festivals