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Festival and Event Sponsorship Isn’t Just About Audience Size or Big Audience Numbers
It’s About Big Value — and Big Strategy

Sell your audience’s impact — not just their headcount
Build real partnerships, not just sponsorship logos
Start early, stay strategic, and watch your event thrive

Move Beyond Just Ticket Sales and Build Sponsorship Opportunities That Scale

You thought great attendance would bring sponsors running.
You believed big crowds were enough to cover the bills.
You figured you had plenty of time to lock in the funding you need.

But the calls aren’t coming, the inbox is empty, and now you’re scrambling to find sponsors — right when you’re buried in event logistics.

If you’ve ever:

Mass-blasted sponsorship requests without tailoring them
Tried to “sell” sponsorship like selling ads instead of building partnerships
Relied only on ticket sales, grants and vendor revenue
Counted on previous sponsors to renew without putting in any new effort
Left sponsorship to the last 4-6 weeks before the event

You’re not alone.
But there’s a better way.

Serious about funding your festival the right way?
So are we — and we’ve helped thousands of organizers do exactly that.

Think ticket sales are enough to fund your festival or event?

Think again.

At The Sponsorship Collective, we specialize in helping festivals and events unlock their full sponsorship potential by focusing on what truly matters to sponsors: audience data, tailored activations, and strategic timing.

We guide festival and event organizers like you through our comprehensive sponsorship strategy that includes:

Audience Analysis: Gather and interpret meaningful demographic data to present a compelling, sponsor-ready case.
Asset Valuation: Identify and price your sponsorship assets beyond the usual logo placements and standard packages.
Customized Activations: Create sponsorship opportunities tailored to your audience and your sponsors’ unique goals.
Timeline Planning: Plan your sponsorship outreach around sponsor budget cycles to avoid last-minute scrambling.
Internal Buy-In & Team Enablement: Streamline internal support and build a team approach that moves your sponsorship efforts forward with clarity and speed.
With the right sponsorship strategy and approach, you’ll secure stronger partnerships, unlock higher-value deals, and build a sponsorship program that supports your festival’s growth for the long haul — not just this year.


This is for you if:

You’re ready to move beyond just logo placements and start building real sponsorship partnerships

You’re serious about growing your festival or event’s revenue year after year

You’re willing to stop guessing and start using a proven system that gets results

Your Festival Can Be Funded Through Sponsorships — If You Stop Guessing

Get the proven sponsorship system used by successful festivals and events to secure better sponsors, land bigger deals, and build long-term partnerships that fuel your event’s future.

Learn more
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Explore our free sponsorship resources to see how we can help your festival or event thrive.

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THE ESSENTIAL GUIDE TO SPONSORSHIP EVALUATION: LEARN HOW TO CALCULATE SPONSORSHIP VALUE LIKE A PRO

THE ESSENTIAL GUIDE TO SPONSORSHIP EVALUATION: LEARN HOW TO CALCULATE SPONSORSHIP VALUE LIKE A PRO

by | Jul 24, 2024 | , , ,

Before you dive in, if you want to know how to calculate sponsorship value, check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Sponsorship Valuation Best Practices The Secrets of Sponsorship Valuation: Key Factors to Consider for Accurate Evaluation Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the toughest sponsorship sales pro. We get more questions about this subject than any other topic on sponsorship. This post is meant to serve as one way to run a sponsorship evaluation for your property and identify appropriate Sponsorship fees. It is not the only way! In fact, there is no one way to do valuations, and before you ask, there are several sponsorship pricing strategies. There is no magic list of values and sponsorship fees! You can’t just download a list of values that work for all properties all the time (or even any of the time!). Finding a list of the average sponsorship costs in […]

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I raised more sponsorship money in our first few months of the program than our organization has EVER raised!… including a $30k multi-year partnership that I helped secure in our first 3 days of the program!

CJ Scarlet

Vice President & Chari of the Corporate Partnership & Outreach Committee, Harmony: NC LGBT+ Allied Chamber of Commerce

“As someone who was brand new to sponsorships last year, I was helped tremendously by The Sponsorship Collective. I was able to create a solid foundation for building a program and ended up growing our sponsorships by 100%. Thank you Chris!!!”

Chris Norwood

Director of Marketing & Partnerships, Co-Owner DUSK Music Festival

“Do it… there’s nothing out there that teaches you these different aspects in the way Chris does it… Working with Chris is a comparative advantage…you may never be perfect but you’ll always be top tier.”

Heather Clifford

Director of Marketing & Partnerships, Vertical Challenge LLC

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