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Festival and Event Sponsorship

Festival Tactical Guide

Download your free copy of the Tactical Guide to Festival Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the festival and event planner serious about growing their sponsorship revenue.

FESTIVAL SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY

Download our latest industry research into festival and event sponsorship trends, realities, and best practices. In this report we have interviewed festival and event properties across North America to bring you the most up to the minute data from the frontlines of the festival industry.

Blog Posts

The Do’s and Don’ts of Negotiating Festival Sponsorship Deals

The Do’s and Don’ts of Negotiating Festival Sponsorship Deals

Sponsorship spending is up, and festivals are one of the biggest areas of profitability outside of sports. Now is no time to be haughty if you have a sponsor on the line for your upcoming festival. You must know how to negotiate fairly and efficiently. How do you do...

Sponsorship Case Study: Memphis in May International Festival 

Sponsorship Case Study: Memphis in May International Festival 

Kevin Grothe’s Road to Success Kevin Grothe is the VP of sponsorship for the Memphis in May International Festival, a celebration of Memphis culture that seeks to spread international awareness. The organization has spearheaded economic, international, and education...

How to Make a Festival Sponsorship Proposal  

How to Make a Festival Sponsorship Proposal  

When it comes to documents that sponsorship seekers spend the most time on, do you think it’s their assets or case studies or even post-event reports? Nope! In most cases, they get caught up on the sponsorship proposal. A proposal is but one part of the sponsorship...

How to Measure the Success of Your Festival Sponsorships

How to Measure the Success of Your Festival Sponsorships

Festivals usually attract a bevy of sponsors, including promotional and cash sponsors. With so many partners on your plate, it’s integral you measure the success of each sponsor to gauge whether you’ll work with them again. What kinds of data do you need to measure...

How to Secure a Multiyear Sponsor for Your Festival

How to Secure a Multiyear Sponsor for Your Festival

Multiyear sponsorship: to a festival owner and sponsorship seeker, those words are like music to your ears. Your festival planning would be so much easier if you didn’t have to pursue fresh sponsors year after year, but you haven’t the foggiest how to obtain a...

7 Proven Ways to Find Festival Sponsors

7 Proven Ways to Find Festival Sponsors

Your festival has just ended for the year, and you know what that means. That’s right, it’s already time to begin thinking of next year’s festival and who may sponsor it! How can you find festival sponsors to propel your event? Here are 7 proven methods for finding...

Video series

An Interview with Dusk Music Festival

Sponsorship Case Study: Memphis in May International Festival

How to Get Event Sponsorship

How to Make a Festival Sponsorship Proposal

Seven Festival Sponsorship Mistakes to Avoid

Sponsorship For Festivals