Festival and Event Sponsorship

Sponsorship spending is up, and festivals are one of the biggest areas of profitability outside of sports. Now is no time to be haughty if you have a sponsor on the line for your upcoming festival. You must know how to negotiate fairly and efficiently. How do you do...

When it comes to documents that sponsorship seekers spend the most time on, do you think it’s their assets or case studies or even post-event reports? Nope! In most cases, they get caught up on the sponsorship proposal. A proposal is but one part of the sponsorship...

Festivals usually attract a bevy of sponsors, including promotional and cash sponsors. With so many partners on your plate, it’s integral you measure the success of each sponsor to gauge whether you’ll work with them again. What kinds of data do you need to measure...

Multiyear sponsorship: to a festival owner and sponsorship seeker, those words are like music to your ears. Your festival planning would be so much easier if you didn’t have to pursue fresh sponsors year after year, but you haven’t the foggiest how to obtain a...

Your festival has just ended for the year, and you know what that means. That’s right, it’s already time to begin thinking of next year’s festival and who may sponsor it! How can you find festival sponsors to propel your event? Here are 7 proven methods for finding...

You know how magnets work, right? They have south and north poles, and opposites attract.  Now imagine pulling sponsors to you like a magnet. It would be effortless, right? The gravitational pull would do all the heavy lifting. This doesn’t have to be simply something...