How to Secure Big Ticket Sponsorship

A Case Study of $10 Million Dollars in Sponsorship Over Two Years

Chris Baylis
President and CEO
The Sponsorship Collective

In this case study we will show you:

What was required to close over $10 million in sponsorship sales over the last two years

Exactly what sponsors want…and what they don’t

The formula we used to negotiate each sponsorship deal

The importance of audience and building activations

A highly systematic approach that has been tested on the front lines of sponsorship sales

The process outlined in the case study is based on active negotiations and real-time sales with brands, while representing sponsorship seekers on the front lines of sponsorship sales.

Need Some Help Taking Your Sponsorship Program to the Next Level?


The Sponsorship Accelerator is a comprehensive coaching, consulting and implementation program where we guide you through The Sponsorship Blueprint, nine-step process. Our team of sponsorship experts works with you through each of the nine-steps get your sponsorship program up and running fast…the right way!

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