Meet the Team

The Sponsorship Collective

We are based out of Ottawa, Canada and serve brands and properties across North America.

The Sponsorship Collective is all about smart corporate partnerships and leveraging the growing sponsorship market to build brands and communities.

Our expertise includes: Sponsorship Strategy, Asset Valuation, Inventory Development and Naming Rights.


Chris Baylis, President and CEO

Chris Baylis is an expert in sponsorship valuation and sponsorship strategy. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work.

Chris is the Managing Director of The Sponsorship Collective, a board member of the Association of Fundraising Professionals and international speaker and consultant on all things sponsorship marketing.

Connect with Chris via: Twitter | LinkedIn | Google+


Joel Shields, Sponsorship Consultant

Joel has a passion for helping organizations apply best practices to increase their sponsorship revenue. He has managed every aspect of the sponsorship process with Non-Profit, Municipal, Arts & Culture & Large Event properties.  Joel works with our clients to strengthen their go-to-market strategies and uncover opportunities for new revenue.


Jasmine Lavadan, Senior Account Manager

Jasmine is involved with every client that we work with. Her role is to ensure that our clients move through the consulting process as planned and that The Sponsorship Collective team meets all internal deadlines. Sometimes Jasmine works directly with clients and other times she is at work behind the scenes, involved with inventory building, asset development, valuations and prospect research.


Shawna Miller, Executive Assistant


Andrew Littlefield, Writer, Researcher and Contributor

Andrew is a freelance writer who has written hundreds of articles, guides, and more for the nonprofit community. You can check out more of his work at

Sponsorship Prospecting

Our Associates

In addition to our core team of sponsorship experts, we use associates from all over the world who share our passion for smart sponsorship strategies.

We find that this is the best way to tap into the world class expertise on demand, no matter the size or type of project.

Want to join our team of associates? Get in touch!