Motorsport Sponsorship

Download your free copy of the Tactical Guide to Motorsport Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the motocross racer serious about growing their sponsorship revenue.

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MOTORSPORT SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY

Download our latest industry research into motorsport sponsorship trends, realities, and best practices. In this report we have interviewed motorsport teams and properties across North America to bring you the most up to the minute data from the frontlines of the motorsport industry.

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Blog Posts

7 Motorsport Sponsorship Mistakes to Avoid

Sports sponsorships remain the most lucrative and popular types of partnerships to pursue. However, the road to motorsport sponsorship is paved with good intentions. What are some gaffes to know so you can avoid them? Here are my top 7 motorsport sponsorship blunders...

How to Write a Motorsport Sponsorship Proposal

According to the 2023 Motorsports Global Strategic Business Report, in 2022, the motorsports industry was valued at $5.8 billion. It’s a huge global market that’s only growing bigger, which leads to lots of sponsorship requests. Whether you’re the owner of a...

Companies Who Sponsor Motorsport: From NASCAR to Motocross and Everything in Between

Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for motorsport” series: Definitive Guide to the Sponsorship Proposal Why You Should Avoid Tiered Sponsorship Levels and What To Do Instead Essential Guide to...

Motorsport Sponsorship: How to Get Racing Sponsors

Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for motorsport” series: Companies Who Sponsor Motorsport: From NASCAR to Motocross and Everything in Between Definitive Guide to the Sponsorship Proposal Why You...

Why Companies Sponsor: The Main Goals and Objectives of Sponsorship

On this blog, I talk a lot about what’s in it for you from the perspective of your organization or business when you chase sponsorship. You get funding, access to vendors and other parties you need, publicity, promotions, and a whole new audience to potentially...

What’s the Difference Between Sponsorship and Advertising?

Companies and organizations seek sponsors for all sorts of reasons, some for financial assistance and others for promotions. If you’re looking for help in the promotional department, should you be searching for a sponsor or maybe an advertiser instead? What’s the...

How to Determine Sponsorship Levels

Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit for your sponsorship package, but I’m here to tell you that’s just not true. To up your chances of a sponsor accepting your...

Why You Should Avoid Tiered Sponsorship Levels (And What to do Instead)

https://www.youtube.com/watch?v=uWqLNoU3Lvo&t=3s I have some bad news. Sponsors HATE sponsorship packages with levels. Having worked with brands on sponsorship deals big and small across North America, a few things stand out, specifically related to sponsorship...

The Definitive Guide to the Sponsorship Proposal: 7 Steps to a Proposal that Actually Works!

I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works.