Podcast and Influencer Sponsorship
Download your free copy of the Tactical Guide to Podcast & Influencer Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the influencer and podcast owner serious about growing their sponsorship revenue.
PODCAST & INFLUENCER SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY
Download our latest industry research into podcast and influencer sponsorship trends, realities, and best practices. In this report we have interviewed festival and event properties across North America to bring you the most up to the minute data from the frontlines of the industry.
Blog Posts
7 Podcast Sponsorship Mistakes to Avoid
According to a May 2023 Variety article, podcast advertising revenue in the United States will hit $2.3 billion that year, an increase of 25 percent. As podcasts become bigger draws, more hosts wish to begin working with sponsors. However, inexperience can lead to...
Case Study: Podcast Sponsorship Best Practices
I’m no stranger to discussing podcast sponsorship, whether you’re looking for the ultimate guide or success steps. However, with this being such a growing sponsorship sphere and one that my clients ask me about a lot, I want to provide even more information to help...
8 Proven Ways to Find Podcast Sponsorship
Your podcast is missing one thing: sponsors. You know you need ‘em, but you have no idea how to find them. What are some proven methods you can follow to nab more sponsors? Here are 8 of my top methods for finding podcast sponsors: Look into podcast advertising...
Local Sponsorship: The Benefits of Working with Local Businesses for Your Festival
So often, I see sponsorship seekers pursue only the highest-caliber sponsors, especially in the festival sphere. They assume that unless they have huge names for their event that their audience won’t care. Fortunately, that’s anything but the case! I recommend local...
How to Market Your Podcast: The Complete Guide
You’ve got what you believe is a really good thing going with your podcast. The only thing is that listenership is nowhere near what you imagined it would be by this point. You think it’s time to start marketing your podcast, but how? Here’s how to market your...
How to Grow a Podcast: 10 Ways to a Bigger Following
Your podcast should ideally begin growing within a month of it going live and then continually experience growth from there. Your podcast has been around for a couple of months though, and you’re admittedly not thrilled with the level of growth so far. How to expand...
How to Create a Podcast Sponsorship Proposal That Sponsors Will Love
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series: Sponsorship for Influencers Podcast Sponsorship Opportunities: 5 Examples of Sponsorship Done Well The Complete Guide to Podcast...
How to Create a Podcast Sponsorship Agreement
Before you dive in, if you are interested in podcast sponsorship, check out these titles in our “sponsorship for podcasters” series: Sponsorship for Influencers Podcast Sponsorship Opportunities: 5 Examples of Sponsorship Done Well The Complete Guide to Podcast...
How Much Should You Charge for Podcast Sponsorship
You followed my guide to podcast sponsorship and got your sponsorship program off the ground, at least somewhat. You easily compiled lots of assets, but you have no idea how much to charge for them. What’s the right amount? You have three methods for pricing podcast...
Video series
The Complete Guide to Sponsorship for Influencers
How to Secure a Media Sponsor
What Do Your Sponsors Actually Want
Sponsorship Alchemy
Case Study: Podcast Sponsorship Best Practices