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The Sponsorship accelerator

Find Clarity, Stand out From the Crowd and Build Lasting Partnerships

The Sponsorship Accelerator

The Sponsorship Accelerator is a comprehensive consulting and implementation program with the goal of scaling your sponsorship offer.

Our team of sponsorship experts work with you through each of the nine-steps listed below to get your sponsorship program up and running fast…the right way!

If you would like to connect to see if The Sponsorship Accelerator is right for you, book a call, complete the questionnaire and let’s dive in.


You know that in order to build lasting partnerships with corporate sponsors, you have to offer them value and a measurable return on investment. ROI and you have to be able to deliver.

After years of trial and error (and a LOT of sleepless nights!) we discovered a systematic process to onboard new sponsors (and grow existing sponsors into multi-year partnerships).

That system is at the core of The Sponsorship Accelerator.

The Sponsorship Accelerator is the most direct path to sponsorship.


Get the clarity you need to  attract corporate partners.

1 | Define Your Offering

2 | Identify Your Audience

3 | Create Activations


Cut through the noise and  capture the attention of brands.

4 | Find Your Value

5 | Bundling Strategies


6 | Develop a Proposal


Build partnerships with  corporations that last.

7 | Identify Prospects

8 | Build Connections

9 | Launch Partnership & Measure ROI

Here’s What to Expect

Our only goal is to help you achieve your sponsorship goals and to give you the tools you need to be a sponsorship expert.

More Sponsorship Revenue: You will bring in new sponsorship revenue and secure new partnerships.

Sponsorship Experts in Your Corner: We work with you week by week to get you up and running fast!

Best Practices: Taken from working with thousands of clients just like you. We are testing new systems every day so that you don’t have to.


Here’s some of what you get when you work with us…

One on one support

A professional, third party valuation, using our calculator and battle tested process

Direct feedback and reviews of your sales material and strategy

Training, workshops and on demand content


Up to the minute best practices based on feedback from real sponsors

Templates that you can copy and put to use immediately

We are “on call” and in your corner as needed

Meet Chris Baylis

Founder of the Sponsorship Collective
“I’ve made all of the common (and expensive) mistakes in sponsorship. That’s why I developed a systematic process to engage sponsors that avoids these typical errors.

It took a lot of trial and error but after testing these concepts with tens of millions of dollars in sponsorship sales (and thousands of clients) I’m excited to share them with you.

I have now worked with thousands of sponsorship seekers, written well over 500,000 words on the topic and spoken at conferences all over the world, sharing the concepts identified in The Sponsorship Accelerator.”

Can We Help You? Let’s Find Out!

If you are looking to take your sponsorship program to the next level and you are looking for a systematic, proven approach to building lasting partnerships, then let’s find out if we can help you get there

Here's What People Are Saying...

My associate and I took a whole new approach to sponsorships for our annual event this year based on the suggestions of The Sponsorship Collective. It was overwhelmingly well received! We’ve done much more advertising and public acknowledgement of donors, reduced the number of people sponsors have to strong-arm into attending yet another of the dozens of events that happen in our community at this time of year, and we increased sponsorship revenue.”

Maureen Yee

Senior Officer, Leadership Gifts at Saratoga Hospital

Working with The Sponsorship Collective has allowed us to enhance our partnership program by instituting a “partner first” approach. We have implemented proper valuation techniques and continue to build out activations that put our sponsors interests first. Using The Sponsorship Collective’s methodology throughout process has been invaluable.

Edward Byers CHRP, CMP, CAE

Director, Membership & Business Development, Canadian Society of Association Executives

Toss everything you thought you knew about sponsorships out the window. Seriously.

The Sponsorship Collective has NAILED the sponsorship approach for our current fundraising climate!

Jane Sleep

Executive Director, Jennifer Ashleigh Children's Charity

Most of my sales experience comes from Corporate America. I was asked constantly to sponsor events but no one ever asked me what I wanted, what my goals were, very frustrating!

The Sponsorship Collective’s approach is a game changer!

THIS is what I had been looking for and I have already seen great success!

Amy Ferdinando

Assistant Development Director, Children’s Advocacy Center for Denton County

Engaging The Sponsorship Collective has been a game changer for us. 

The tools, resources and the way in which Chris encourages you to approach sponsorship, is from a mutually beneficial, conversational standpoint. This turns the old school style of “asking for money” to a conversation between two partners that have like-minded goals and want to work together, making the term corporate partnership much more understandable and attainable.

Chris’s teaching methods are based off years of experience and learning from his stories of successes and tribulations resonates so deeply for anyone who has experience working with sponsors.  He is approachable and always takes the time to dive into any questions our team has had. Chris genuinely wants you to succeed in securing partnerships that are meaningful for your organization and you end up feeling like he truly is a member of your team. 

Stephanie Miller

Senior Director, Community and Donor Development, Ontario SPCA and Humane Society

Hi Chris,

I just want to tell you how amazing that The Sponsorship Collective is and I'm not one to sign up for paid conferences or training online very often. I reached out to 18 people on Sunday with your email template and already got 11 meetings booked! 

What an eye-opener it is to simply change your mindset and truly focus on what matters to the prospect! One prospect, who advised me that sponsorship has been cut back, said that our phone call today was the most fun he had all week! 

He's now looking forward to receiving a custom sponsorship proposal draft which won't have any tiers!

Thank you!

I wouldn't hesitate to recommend your work to anyone else who has to solicit sponsorship!

Amber Richards


Working with the Sponsorship Collective has been invaluable to us. We now not only have market tested valuations for our sponsorship properties, we have learned how to continue to build and refine our sponsorship strategies and approaches independently. They break down every step of the sponsorship process so that even a true beginner can employ their strategies and tools.

Frances Houston

Director of Major Gifts, University of Waterloo

Why Choose The Sponsorship Collective?

When you partner with The Sponsorship Collective, you get more than a one-time training. You get the collective expertise of our entire team working towards one goal:

Your Sponsorship Success

✅ Proven Track Record

We’ve directly influenced millions in partnership deals across hundreds of campaigns.

✅ Real-World Experience

We live and breathe sponsorship sales every day alongside sponsorship seekers just like you.

✅ Ongoing Support

We provide hands-on consulting before, during, and after deals are done.

✅ 5 Star Reviews

Incredible testimonials from past clients on the game-changing value we provided them.

✅Free Resources

And our free resources, from strategy sessions to proposal templates, will kickstart your success.

With almost 20 years of experience, founder Chris Baylis has tested this innovative new sponsorship model across 1000+ partnerships worth tens of millions. We translate that knowledge into step-by-step blueprints customized to your requirements. No abstract theory or guesswork.

You’ll walk away with clarity, confidence, and a roadmap for repeatable sponsorship success. Real wins. More dollars. Lasting partnerships. That’s our commitment when you join The Sponsorship Collective.