The Sponsorship accelerator

Find Clarity, Stand out From the Crowd and Build Lasting Partnerships

The Sponsorship Accelerator Program

The Sponsorship Accelerator Program is a comprehensive coaching, consulting and implementation program where we guide you through The Sponsorship Blueprint, nine-step process. Our team of sponsorship experts works with you through each of the nine-steps get your sponsorship program up and running fast…the right way!

about The Sponsorship Blueprint

You know that in order to build lasting partnerships with corporate sponsors, you have to offer them value, ROI and be able to speak their language.

After years of trial and error (and a LOT of sleepless nights!) we discovered that building a sponsorship program follows a system and that system is what inspired The Sponsorship Blueprint and it is at the core of The Sponsorship Accelerator Program.

The Sponsorhsip Accelerator Program takes you through all nine stages of The Sponsorship Blueprint in order to help you develop clarity, stand out in a crowded marketplace and launch new partnerships in as little as nine weeks.

The Sponsorship Blueprint is a shortcut to get you building new partnerships, fast! Together, we will go through all three phases and all nine steps, listed below:

THE SPONSORSHIP BLUEPRINT

CLARIFY

Get the clarity you need to  attract corporate partners.

1 | Define Your Offering

2 | Identify Your Audience

3 | Create Activations

DIFFERENTIATE

Cut through the noise and  capture the attention of brands.

4 | Find Your Value

5 | Bundling Strategies

6 | Develop a Proposal

Launch

Build partnerships with  corporations that last.

7 | Identify Prospects

8 | Build Connections

9 | Launch Partnership & Measure ROI

Here’s What to Expect

Our only goal is to help you achieve your sponsorship goals and to give you the tools you need to be a sponsorship expert.

More Sponsorship Revenue: You will bring in new sponsorship revenue and secure new partnerships.

Personal Coaching: We work with you week by week to get you up and running fast!

Best Practices: Taken from working with over hundreds of individuals and organizations just like you.

This is not a cookie cutter process and so we use the right tools to help you get results.

 

Some of those tools include:

One on one consulting

A professional, third party valuation, using our calculator and battle tested process

Direct feedback and reviews of your sales material and strategy

Training, workshops and on demand content

customised

Up to the minute best practices based on feedback from real sponsors

Templates that you can copy and put to use immediately

We are “on call” and in your corner as needed

Meet Chris Baylis

CEO of the Sponsorship Collective
I spent over a decade making all of the common mistakes before I discovered a systematic process to engage sponsors.

It took a lot of trial and error but after testing these concepts with tens of millions of dollars in sponsorship sales and am excited to share them with you.

I have now worked with thousands of sponsorship seekers, written well over 200,000 words on the topic and spoken at conferences all over the world, sharing the concepts identified in The Sponsorship Blueprint.

Can We Help You? Let’s Find Out!

If you are looking to take your sponsorship program to the next level and you are looking for a systematic, proven approach to building lasting partnerships, then let’s find out if we can help you get there

Here's What People Are Saying...

My associate and I took a whole new approach to sponsorships for our annual event this year based on the suggestions of The Sponsorship Collective. It was overwhelmingly well received! We’ve done much more advertising and public acknowledgement of donors, reduced the number of people sponsors have to strong-arm into attending yet another of the dozens of events that happen in our community at this time of year, and we increased sponsorship revenue.”

Maureen Yee

Senior Officer, Leadership Gifts at Saratoga Hospital

Working with The Sponsorship Collective has allowed us to enhance our partnership program by instituting a “partner first” approach. We have implemented proper valuation techniques and continue to build out activations that put our sponsors interests first. Using The Sponsorship Collective’s methodology throughout process has been invaluable.

Edward Byers CHRP, CMP, CAE

Director, Membership & Business Development, Canadian Society of Association Executives

Toss everything you thought you knew about sponsorships out the window. Seriously.

The Sponsorship Collective has NAILED the sponsorship approach for our current fundraising climate!

Jane Sleep

Executive Director, Jennifer Ashleigh Children's Charity

Most of my sales experience comes from Corporate America. I was asked constantly to sponsor events but no one ever asked me what I wanted, what my goals were, very frustrating!

The Sponsorship Collective’s approach is a game changer!

THIS is what I had been looking for and I have already seen great success!

Amy Ferdinando

Assistant Development Director, Children’s Advocacy Center for Denton County

Engaging The Sponsorship Collective has been a game changer for us. 

The tools, resources and the way in which Chris encourages you to approach sponsorship, is from a mutually beneficial, conversational standpoint. This turns the old school style of “asking for money” to a conversation between two partners that have like-minded goals and want to work together, making the term corporate partnership much more understandable and attainable.

Chris’s teaching methods are based off years of experience and learning from his stories of successes and tribulations resonates so deeply for anyone who has experience working with sponsors.  He is approachable and always takes the time to dive into any questions our team has had. Chris genuinely wants you to succeed in securing partnerships that are meaningful for your organization and you end up feeling like he truly is a member of your team. 

Stephanie Miller

Senior Director, Community and Donor Development, Ontario SPCA and Humane Society

Hi Chris,

I just want to tell you how amazing that The Sponsorship Collective is and I'm not one to sign up for paid conferences or training online very often. I reached out to 18 people on Sunday with your email template and already got 11 meetings booked! 

What an eye-opener it is to simply change your mindset and truly focus on what matters to the prospect! One prospect, who advised me that sponsorship has been cut back, said that our phone call today was the most fun he had all week! 

He's now looking forward to receiving a custom sponsorship proposal draft which won't have any tiers!

Thank you!

I wouldn't hesitate to recommend your work to anyone else who has to solicit sponsorship!

Amber Richards

CEO, AMBER EFFECT EVENTS

Working with the Sponsorship Collective has been invaluable to us. We now not only have market tested valuations for our sponsorship properties, we have learned how to continue to build and refine our sponsorship strategies and approaches independently. They break down every step of the sponsorship process so that even a true beginner can employ their strategies and tools.

Frances Houston

Director of Major Gifts, University of Waterloo