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Podcast & Influencer

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The Ultimate Sponsorship Prospecting Formula

One of the main reasons people reach out to sponsorship consultants like myself is for help with prospecting. I can completely understand that, as figuring out who to contact and where to start can be quite difficult to determine, especially for first-time sponsorship seekers.  I am often asked for my advice on how to get […]

How to Use Audience Data for More Sponsorship Sales

If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship seekers.  Many sponsorship seekers do not possess the level of data […]

The Hottest Activations from May 2024

Well, boys and girls, festival season is officially upon us, meaning that the sponsorship activations are coming hot and fast. We’re also getting into summer movie season, so there are lots of fun examples of how brands used sponsorship to promote themselves.  Here...

Networking Strategies that Drive Sponsorship Success

I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading with the sponsorship package is […]

Videos series

27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect sponsorship deck before you start talking to sponsors, you’re in big trouble. Here are […]

How to Get Event Sponsorship: Absolutely Everything You Need to Know

Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find Corporate Sponsorship for an Event How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to Include in Your Event Sponsorship Proposal How to Measure […]

How a Sponsorship Fulfillment Report Saved my Life

Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain. Negotiating the Custom Sponsorship Proposal Let me set the stage here: I was selling sponsorship for an event…a big event. Our target audience was […]

Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE

Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE


Tactical guide