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Podcast & Influencer

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The Art of Sponsorship Prospecting: Targeting the Right Brands for Your Niche

Sponsorship prospecting is not selecting names out of a hat or picking a sponsor based on perceived budget. It’s a dedicated process that can yield targeted sponsorship outcomes. I’d even say it’s an artform. This guide will explore how to fine-tune your sponsor...

The Do’s and Don’ts of Negotiating Festival Sponsorship Deals

Sponsorship spending is up, and festivals are one of the biggest areas of profitability outside of sports. Now is no time to be haughty if you have a sponsor on the line for your upcoming festival. You must know how to negotiate fairly and efficiently. How do you do...

7 Podcast Sponsorship Mistakes to Avoid 

According to a May 2023 Variety article, podcast advertising revenue in the United States will hit $2.3 billion that year, an increase of 25 percent. As podcasts become bigger draws, more hosts wish to begin working with sponsors. However, inexperience can lead to...

Demystifying Sponsorship Valuation: Common Pitfalls to Avoid When Assessing Sponsorship Opportunities

One of the most common questions I receive from sponsorship seekers is this: How much is my opportunity worth? I’ve called this a million-dollar question on the blog before, and that descriptor is quite apt. And yes, you can sometimes take that literally.  There is...

Videos series

How to Get Event Sponsorship: Absolutely Everything You Need to Know

Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find Corporate Sponsorship for an Event How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to Include in Your Event Sponsorship Proposal How to Measure […]

How a Sponsorship Fulfillment Report Saved my Life

Full disclosure: a fulfillment report didn’t actually save my life! It did, however, save me from a horribly embarrassing situation, saved a sponsorship relationship and saved me a lot of pain. Negotiating the Custom Sponsorship Proposal Let me set the stage here: I was selling sponsorship for an event…a big event. Our target audience was […]

Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE

Seven Sponsorship Activation Ideas for Your Next Conference that Audiences will LOVE

What do Sponsors Want? Actually, Sponsors Don’t Exist!

I know what you’re thinking “another post about how we should stop using the term ‘sponsor’ in favor of something like ‘partner.’” Nope. In fact, there is no word for “sponsors” because sponsors simply don’t exist. Wait…what? Let’s start with the working definition of sponsor from our friends at Google Translate:


Tactical guide