Join The Sponsorship Academy...

And I will personally guide you to more sponsorship sales...guaranteed!

9 Week Course

All members of the Academy get unlimited access to the original 5 Stages of Sponsorship Course!

6 Months of Coaching

Every month we get together to talk about your questions and keep you moving forward!

Tons of Templates

We have a template for EVERYTHING!

No More Guessing!

I will show you exactly what to do to bring in more sponsorship dollars!

About The Academy

Inside The Sponsorship Academy, I will personally teach you everything you need to know to find more sponsors, determine what your assets are worth and to turn your sponsors into multi-year partnerships. In other words, I will walk you through the exact process that I have used to raise millions of dollars for organizations just like yours.

Here’s how The Sponsorship Academy (and coaching program) works: When you register for the program you get access to my intensive course, monthly action plans and monthly group coaching sessions. I have packed The Sponsorship Academy with videos, templates and exercises designed to increase your sponsorship sales…guaranteed.

In no time at all, you’ll be speaking the language of your sponsors, closing more sponsorship sales than you thought possible and you will be asking for the sale (and getting it!) like a pro.

Tired of sending out sponsorship packages and hearing nothing back?

Sign up for The Sponsorship Academy today and I will personally walk you through the process of building an inventory, valuing your assets, prospecting and making the sale.

You will learn how to get the meeting with sponsors, what phrases to use to get the sale and how to stand out above the boring “Gold, Silver, Bronze” approach

“I can’t say enough great things about The Sponsorship Collective. They can scale their experience up for bigger organizations and down for groups with smaller events. It’s win-win-win: your organization raises more money, your event participants have a blast and keep coming back, your sponsors can make a strong business case for supporting your event.”

Cathy Mann
Cathy Mann & Associates Inc.

Chris Baylis, Sponsorship Expert

Chris Baylis is an expert in sponsorship valuation and strategy. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work.

Chris is the President and CEO of The Sponsorship Collective, a board member of the Association of Fundraising Professionals and an international speaker and consultant on all things sponsorship.

“The personalized training they offered my team was invaluable and key to our success. I would highly recommend The Sponsorship Collective if you are looking to launch a sponsorship program!”

Liz Burgess, Director
Corporate and Community Engagement
CARE Canada

The Curriculum

Property Building

We start The Sponsorship Academy right at the beginning! You will learn how to identify sponsorship properties, how and when to combine them and how to find the highest value properties to focus on based on your goals.

Inventory Development

Your inventory of assets determines how much money you will be able to bring in. Once you’ve identified your properties you will learn to build out the biggest inventory of assets possible. From logo placement to complex activations, you will study the entire inventory development process.

Understanding Your Audience

Audience data is by far THE most important element of sponsorship sales (next to valuation, of course), yet it remains the most neglected area by properties. Who is your audience? What do they want from sponsors? Which sponsors want to get in front of them? We go deep into audience data collection, why it’s so important and how to use it to bring in more sponsorship dollars.


You inventory and your audience point you directly to your prospects. Once you have the right data about your audience, not only will you know which companies to approach but you will find something fascinating happens…they will take your call!

Getting the Meeting

You will learn battle tested tricks to get prospects to take your call. You will learn how to run a successful sales meeting and what to say to prospects to get them to tell you exactly what they are looking for.

Asset Valuation

Every property has its own unique value based on audience, geography, type of assets and how well they build activations for their sponsors. You will learn how to perform a valuation and how to negotiate with sponsors to get them to sign on the dotted line.

The Sponsorship Proposal

What exactly do you need to add to a sponsorship package to get sponsors to read it? Here’s a hint: it’s a lot more complicated than you think. You will what to include in your sponsorship deck, when to use it and how to get sponsors to tell you what to include.

Activation and Fulfillment

Gone are the days of logo placement being enough to land a sponsor. Sponsorship activation requires you to build more complex opportunities for your sponsors and those same sponsors will expect you to deliver, track and report on sponsorship outcomes (fulfillment). You will learn how to use audience data, sponsor goals and your own goals to build activation ideas that add value to all three parties (you, your audience and your sponsor). You will also learn how to measure your sponsor’s objectives and use fulfillment reporting to close next year’s deal.

Have a Question?

“The Sponsorship Collective’s laser-sharp focus on sponsorship benefits charities and the sponsors who support them by increasing revenue, awareness and ROI.”

Bernie Forestell, Director
Partnerships and Member Services
Consumer Health Products Canada

A Sponsorship Coach in Your Corner

Every month, we get together as a group and talk shop. You get to bring your ideas forward and ask questions in a supportive and honest (not to mention anonymous!) environment. All coaching sessions are recorded for you to visit and revisit as needed.

Anytime, Anywhere and at Your Own Pace

The Sponsorship Academy is a self-paced program, delivering a new lesson every week for 9 weeks. You will have access to all materials, lesson plans, recorded coaching sessions and templates plus you get to join us for group coaching sessions for 6 months!

“What astounds me about The Sponsorship Collective is their ability to tap into what sponsors really want so that they both the sponsorship seeker and the company come out with a very happy partnership. They are experts at developing packages that leave nothing on the table.”

Mena Gainpaulsingh, President & CEO
Purposeful Fundraising Inc

Register Now

Stop guessing at your sponsorship program and get the answers you need!

Monthly Plan


Divide my tuition into 6 payments!

  • 9 modules designed to turn you into a sponsorship pro
  • 6 months of group coaching
  • Templates galore! We have a template for everything

One Time Payment


  • 9 modules designed to turn you into a sponsorship pro
  • 6 months of group coaching
  • Templates galore! We have a template for everything
  • Save $55 over paying in monthly installments!

Have questions?

Fill out the form below and let us know what you need help with!