Sport and Athlete Sponsorship
Download your free copy of the Tactical Guide to Sport and Athlete Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the athlete and sports teams serious about growing their sponsorship revenue.
SPORT AND ATHLETE SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY
Download our latest industry research into sport and athlete sponsorship trends, realities, and best practices. In this report we have interviewed sport properties across North America to bring you the most up to the minute data from the frontlines of the sport industry.
Blog Posts
What’s in Store – NFL Sponsorship Stats That Could Impact the 2023-2024 Season
Football season is one we all fervently look forward to. While fans wait to see who will be traded to which teams and what the lineups will look like, I await the kinds of sponsorship opportunities that will affect the landscape of the NFL. Sports sponsorship is by...
Personal Branding for Athletes: How to Market Yourself as an Athlete
As an athlete, even though you might work for or be associated with a larger sports organization, you have to treat yourself as your own brand. From the day you first show your face on the court or field and every day that follows, how you brand yourself will go a...
The 7 Best Sports Sponsorship Activations
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and ROI...
The Advantages and Disadvantages of Alcohol Sponsorship in Sport
As I talked about in a recent post, when people go to a sporting event, they don’t want overpriced water or sticky soda. A lot of them drink beer. It tastes great with a hot dog and a soft pretzel, after all. Being such a major concession, alcohol sponsorship in sport...
How Do Sponsorships Benefit the Sports Organization and the Sponsor?
Few types of sponsorships are bigger and more profitable than sports sponsorships. That’s how the world has gotten such superstar team-ups as Coca-Cola and the Olympics. Companies are willing to spend millions of dollars to sponsor sports, but why? What’s in it for...
The Rise of Insurance Companies in Sports Sponsorship
The next time you turn on the television to watch a sports game or you attend a live sporting event, I want you to pay attention. You’ll notice more and more that the sponsors from one sport to another are insurance companies. Whether they have naming rights for the...
How to Write a Sports Sponsorship Proposal
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and ROI...
How to Get Soccer Sponsorship
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes" series: Sponsorship for Athletes: Everything You Need to Know How to Write a Sponsorship Proposal for an Athlete Personal Branding for Athletes:...
The Best Companies for Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and ROI...
Video series
What Baseball Can Teach Us About Sponsorship
How to Secure a Media Sponsor
How to Get Event Sponsorship
Sponsorship Alchemy
An Interview with Mark Makin
What do your Sponsors Actually Want