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Sport and Athlete Sponsorship

Podcast and Influencer Sponsorship

Download your free copy of the Tactical Guide to Sport and Athlete Sponsorship, a no frills users guide to sponsorship sales. This user’s manual contains all of the templates and checklists needed for the athlete and sports teams serious about growing their sponsorship revenue.

SPORT AND ATHLETE SPONSORSHIP: A COMPREHENSIVE REPORT ON THE STATE OF THE INDUSTRY

Download our latest industry research into sport and athlete sponsorship trends, realities, and best practices. In this report we have interviewed sport properties across North America to bring you the most up to the minute data from the frontlines of the sport industry.

Sport Report

Blog Posts

The 7 Best Sports Sponsorship Activations

The 7 Best Sports Sponsorship Activations

Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and ROI...

The Advantages and Disadvantages of Alcohol Sponsorship in Sport 

The Advantages and Disadvantages of Alcohol Sponsorship in Sport 

As I talked about in a recent post, when people go to a sporting event, they don’t want overpriced water or sticky soda. A lot of them drink beer. It tastes great with a hot dog and a soft pretzel, after all. Being such a major concession, alcohol sponsorship in sport...

The Rise of Insurance Companies in Sports Sponsorship

The Rise of Insurance Companies in Sports Sponsorship

The next time you turn on the television to watch a sports game or you attend a live sporting event, I want you to pay attention. You’ll notice more and more that the sponsors from one sport to another are insurance companies.  Whether they have naming rights for the...

How to Write a Sports Sponsorship Proposal 

How to Write a Sports Sponsorship Proposal 

Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and ROI...

How to Get Soccer Sponsorship

How to Get Soccer Sponsorship

Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes" series: Sponsorship for Athletes: Everything You Need to Know How to Write a Sponsorship Proposal for an Athlete Personal Branding for Athletes:...

The Best Companies for Sports Sponsorship 

The Best Companies for Sports Sponsorship 

Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports" series: 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and ROI...

Video series

What Baseball Can Teach Us About Sponsorship

How to Secure a Media Sponsor

How to Get Event Sponsorship

Sponsorship Alchemy

An Interview with Mark Makin

What do your Sponsors Actually Want