If you are a sponsorship seeker who knows you could be bringing in more sponsorship revenue, then you’ve come to the right place!


A complete, step-by-step, proven system designed
to take your sponsorship program to the next level.

The Next Accelerator Starts on March 2, 2020!










  • What do I have to offer brands that they would actually want to sponsor?
  • How much should I charge in my sponsorship packages?
  • How can I define my audience in a way that brands find irresistible?
  • How do I get in front of decision makers?
  • Why am I not hearing back from prospects?
  • Who should I be talking to within an organization?
  • What exactly should I say once I get the meeting?
  • How do I cut through the noise in such a competitive environment?
  • What should I include in my sponsorship package to grab the attention of my prospects?
  • How do I measure and prove return on investment to my sponsors?
  • How do I set a reasonable budget for sponsorship revenue based on the actual value of my opportunities?

If it does, then The Sponsorship Accelerator is for you!

Tired of sending out sponsorship packages and hearing nothing in response?

Then you’re going to love The Sponsorship Accelerator. Stop spinning your tires and learn a system that actually works.

I created The Sponsorship Accelerator for sponsorship seekers and rights holders just like you!

Over the course of six weeks, and through the delivery of 10 modules, I will show you exactly how to build your sponsorship program, the right way. This is the exact process that I have used over the course my sales career and with literally tens of millions of dollars in sponsorship sales for organizations just like yours.


10 Training Modules

You will learn the entire Sponsorship Accelerator system through 10 modules covering each topic in depth, with videos, templates, text and exercises.

Lifetime Access And Free Updates

We regularly update the course with new information and tactics as the sponsorship world changes. You will always have access to the most up-to-date information and strategies without having to pay any ongoing fees.

Cloud-Based Valuation Tool

You will have a complimentary membership to our cloud-based valuation tool for one year, making the valuation process easy, accurate and shareable with your prospects.

Weekly Coaching

Every week for the duration of the six-week program we get together live for an hour-long video coaching call. Bring your questions every week to make sure that you are absorbing and implementing the material.

Six Week Program

The Sponsorship Accelerator is released over the course of six weeks, with new lessons and activities every week, breaking the process down into a bite sized, step by step process.

Templates for Everything

Ever module has easy to use templates to help you grow your sponsorship program. The templates, along with the training and coaching, will get you up and running quickly.


Module One

Laying the Foundation

You will learn the language of sponsorship, the different types of sponsorship assets and exactly what sponsors are looking for.

Module Two

What You Have To Offer

We will look at everything you have to offer sponsors and identify your best opportunities. You will dentify properties and build your inventory of sellable assets, knowing exactly what you have to offer sponsors.

Module Three


Defining Your Audience, Your Most Powerful Asset

Audience data is a critical component of sponsorship sales. In this module, you will learn to identify what counts as “good” audience data, how to collect it and how much data is enough.

Module Four

Valuation and Demonstrating ROI

In this module you will learn exactly how to value every asset you have to offer and how to find your unique market value. No more guessing at the value for things like your brand value, logo placement, sampling rights or your speaking opportunities.

Module Five

Prospecting Basics: Getting the Meeting and Moves Management

In this session, we will lay the groundwork for prospecting best practices. You will learn how to conduct prospect research, find your perfect prospect, secure the meeting and build a sales pipeline that keeps the sale moving forward.

Module Six

Advanced Prospecting: What to do In The Meeting and Follow Up

In this module we take prospecting to the next level and dive into how to run a discovery meeting, the exact questions to ask, overcoming objections, how to use the sponsorship package in the sales meeting and how to follow up with prospects to close the deal.

Module Seven

Sponsorship Activation and Leverage

Building activations that your sponsors and your audience love is hard work. In this module we will cover how to build your own activation ideas that both sponsors and audience will love, simple techniques to deliver and fulfill your sponsorship agreements and how to create value for your sponsors and your audience.

Module Eigh


The Sponsorship Package

You will learn exactly what sponsors want to see in a sponsorship package and how to stand out from the crowd. In this module we will look at real life examples of great sponsorship packages, discuss the exact structure to use for a winning sponsorship package and set you up to create a best-in-class sponsorship pitch deck.

Module Nine

Fulfillment Reporting and Renewing Sponsors

Providing fulfillment reports is the best way to renew and upgrade your sponsors. In this module you will learn how to create a fulfillment report and use it to upgrade and renew your sponsors.

Module Ten

Building Your Strategy for Success

In the last module, you will learn how to build a strategy for success, manage your time and implement the lessons learned throughout the program.

Let Me Save You Some Time (Like, 10 Years!)

You have
two options…

Option One

Spend 10+ years learning from the school of hard knocks, reading books and blog posts, watching YouTube videos learning through trial and error and figuring this stuff out on your own.

Option Two

You can steal all of my ideas, tactics, tools and ask me questions directly, upping your sponsorship game in a matter of weeks.

Think about where you want to be in one, three and six months from now…

What is your plan to get there? You can use the step-by-step process I teach in The Sponsorship Accelerator to help you achieve your goals faster. 

If your strategy is to keep sending out sponsorship packages and cold calling companies, then you need to register for this training!

About Chris Baylis

Chris Baylis

CEO – Sponsorship Collective

Chris is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.

After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million dollar sponsorship agreements and has built and coached teams to do the same.

Chris launched The Sponsorship Collective with one goal in mind:

To build best-in-class sponsorship programs for his clients

Chris now spends his time working with clients to value their assets and build strategies that drive sales. An accomplished speaker and international consultant, Chris has helped his clients raise millions in sponsorship dollars.


Who is The Sponsorship Accelerator For?


Beginner and advanced sponsorship seekers. There is something for everyone here.

The Sponsorship Accelerator is a complete system of sponsorship sales and includes every step of the sponsorship process.  Whether you need to improve an existing sponsorship program or build one from scratch, The Sponsorship Accelerator is for you.


People who need a valuation before they can take their opportunities to market.


Anyone who is busy, pressed for time or who needs results FAST!


Those who are ready to work hard and want to see results.


Those who work in sponsorship (or need to add sponsorship sales to their revenue goals) from the following areas:

  • Nonprofits
  • Conference and meeting organizers
  • Major events, festivals and public gatherings
  • Professional and amateur sport
  • Athletes, influencers and individuals seeking sponsorship
  • Municipalities and government
  • Post-secondary education institutions

The Sponsorship Accelerator is Definitely NOT For…

  • People who think sponsorship is nothing more than eblasting sponsorship packages to strangers or slapping logos on signs.
  • Those who are looking for a get rich quick scheme!

Sponsorship takes time and discipline. For those willing to put in the work, The Sponsorship Accelerator will take your program to the next level.

The Sponsorship Accelerator Will Help You To…
  • Uncover all of your sponsorship opportunities
  • Speak the language that brands want to hear
  • Value your sponsorship opportunities with a proven, third party, valuation calculator
  • Identify your hit list of sponsorship prospects
  • Get the meeting with decision makers
  • Ask the right questions and say the right things in a sales meeting
  • Ask for money with confidence
  • Build a winning sponsorship proposal
  • Develop a fulfillment report and renewal strategy to bring your sponsors back every year or grow their investment…or both!
  • Set realistic revenue targets
  • Build a strategy and plan your year for optimal success
Enroll Now!
The Next Session Begins on March 2nd, 2020

Here’s What You Get For$395 USD

  • 10 training modules
  • Weekly live coaching calls
  • Unlimited access to the program
  • Templates for each module
  • Access to the cloud-based valuation calculator


I work as an X or in X field. Is this program right for me?

Sponsorship is a marketing discipline and it doesn’t change based on your industry. If you are looking for sponsorship and want to tap into sponsorship budgets, this program will help.

Do you offer professional development credits?

We do not offer any continuing professional development credits, at least not formally. Many membership organizations recognize our program in their “unspecified” continuing education credit pool. Check with your association to verify.

How long do I have access to the course?

Forever! You will always have access to the course content, and new updates. You will not have access to the weekly coaching once the program is over…but you won’t need it, promise!

What format is the course content delivered in?

The course is delivered through video, text (like more detailed blog posts), slides and activities and templates.

How much time will this take?

You should expect to spend no more than two hours consuming the material each week plus the coaching call. How long you spend on the activities will vary. Some weeks will take you an hour, some more. It’s a good bet to assume five hours per week, or about an hour per day.

Do you offer any guarantees?
There are no guarantees in the world of sponsorship! Your success depends on so many variables that any type of guarantee would be impossible. Join the program, do the work and you will be successful.
When are the live calls? Are they recorded?
Coaching calls happen on Thursdays each week, typically at 1:00 PM based on NYC/Toronto time but this can change depending on the time zones of participants. We have, in the past, run a second coaching call each week in the evening for attendees in Europe or Australia and New Zealand. All sessions are recorded.