The Turnkey Sponsorship Solution

This product has been designed to help you overcome all of the obstacles holding back your sponsorship sales.

If you find yourself asking any of the following questions, then The Turnkey Sponsorship Solution will help you bring in more sponsorship dollars…guaranteed!

  • How do I find the time to engage sponsors and balance sales with all of my other duties?
  • How much should I charge in my sponsorship packages?
  • Which companies are likely to be interested in what I have to offer?
  • How do I get in front of the right people…and what do I say to them when we finally connect?
  • How do I prove return on investment to my sponsors?
  • What should I put in my initial proposal?
  • Who is my main audience and what do sponsors want to know about them?
  • How do I get internal buy in and engage my boss (or board or colleagues) in the process?

The Turnkey Sponsorship Solution is designed to answer all of these questions, give you everything you need to speak the language of your prospects and close more sponsorship sales.

Who is The Sponsorship Collective’s Turnkey Sponsorship Solution for?

This product is designed with charities, not for profits, associations, hospitals and education institutions in mind and is ideally suited for the following:

  • Fundraising events
  • Conferences and education events
  • Peer to Peer events
  • Program sponsorship
  • Galas
  • Walks, runs and other community style events

If you are struggling to sell sponsorship, aren’t sure how much to charge, struggling to find the time to engage in best practice sponsorship…let’s talk!

Have a Question About The Turkey Sponsorship Solution?

Here’s How It Works

We have streamlined this process and cut the fat to bring you the most effective valuation and strategy product on the market today. This process is comprehensive and designed to give you everything you need, from start to finish, to launch your sponsorship program, connect with prospects, make the sale and renew your sponsors.

The Turnkey Sponsorship Solution is a 7-stage program but don’t worry, we do all of the heavy lifting for you! Once you’ve selected a “sponsorship property” (the event, gala, conference etc. that you hope to raise money for) we take you through each stage, listed below:


Determining What You Have to Offer Sponsors

We know what sponsors are looking for and will help you build a large and attractive inventory of assets to offer your sponsors (from logo placement to speaking engagements to product placement…and everything in between).

This stage includes:

  • Review of what you currently offer sponsors (from logo placement to speaking opportunities and everything in between)
  • Audit of your sponsorship proposals and strategy
  • Competitor research to identify what the market is offering sponsors in your specific area
  • Growing your inventory to include everything that sponsors are looking for


Determining Your Unique Value

Valuation, or how much to charge sponsors, is one of the most consuming elements of the sponsorship process. Once we’ve developed your inventory, we will do a complete valuation of everything you have to offer!

This stage includes:

  • Researching and applying a value to every single asset in your inventory
  • Determining how much your organization’s reputation, mission and brand is worth and what you can charge sponsors for the right to work with you

How much is a logo on a sign, or a Facebook post really worth? That’s what this stage is designed to tell you. You won’t have to guess at your value anymore, once we’re done you will be able to ask your sponsors with confidence, without fear that you’ve guessed wrong.


Understanding Your Audience

Your audience is the key to your sponsorship program. Sponsors want to know exactly who you have access to, who cares about your organization and who you can help your sponsors connect to.

In this stage, we focus on understanding:

  • Who is your primary audience?
  • Why should sponsors care about your audience?
  • What does your audience want from a sponsor?
  • Will your audience embrace sponsorship or will they find it inappropriate?
  • What types of sponsors are the right fit for your audience?
  • How can you use this data to connect with sponsors?


Who to Talk to and How to Get in Front of the Right People

One of the most challenging aspects of sponsorship sales is getting in front of the right people and knowing what to say when you finally get that meeting. Finding the time to prospect is a real challenge and that’s why his stage focuses on answering the following questions:

  • Which sponsors are most active in my space?
  • Which companies care about my audience and my cause or mission?
  • How many companies are there who would have an interest in my opportunity?
  • Who are my prospects currently working with?
  • Who are my competitors successfully getting sponsorship dollars from?


The Sponsorship Package

Sponsors often want to see a short document that outlines your opportunity and your key audience segments. We will develop a short business case, focused on the most important information, in the most concise way, to give to your sponsors. This document also works as an internal training tool so that everyone fully understands what you have to offer.

We will develop a 2 – 3 page template that you can update every year and use as an internal training tool or as a sponsor facing document that will help your prospects understand your opportunity. We will take care of structure and copy but leave design up to you (it’s better this way…trust us!).


Strategy, Training and Templates

The final stage of The Turnkey Sponsorship Solution is designed to get you up and running as quickly as possible. All of the stages come together in a comprehensive report outlining the opportunity and, most importantly, show you how to raise more sponsorship dollars. You will be able to implement the learnings as soon as the final session ends, guaranteed.

This stage includes:

  • A final report of our findings that can be shared internally to get everyone on the same page
  • A sponsorship sales strategy which will tell you exactly what to do (and when), how to engage board members and get internal buy in, how to get the meeting with sponsors and what to say once you finally get that meeting
  • A fulfillment report and sponsorship agreement template
  • A Final training session where we will show you everything we discovered, how to implement it and key next steps for you and your team

In other words, we will show you exactly what to do and when. We will give you the tools you need to move a sponsor from prospect to sale and show you how to combine steps in order to balance the demands of sponsorship with your daily responsibilities.


Ongoing Coaching and Education

All of our The Turnkey Sponsorship Solution come with a free pass to The Sponsorship Academy, our online training program. Not only that, but you will receive 6 months of group coaching with other The Turnkey Sponsorship Solution and Academy members.

“I can’t say enough great things about The Sponsorship Collective. They can scale their experience up for bigger organizations and down for groups with smaller events. It’s win-win-win: your organization raises more money, your event participants have a blast and keep coming back, your sponsors can make a strong business case for supporting your event.”

Cathy Mann
Cathy Mann & Associates Inc.

“The personalized training they offered my team was invaluable and key to our success. I would highly recommend The Sponsorship Collective if you are looking to launch a sponsorship program!”

Liz Burgess, Director, Corporate and Community Engagement
CARE Canada

“The Sponsorship Collective’s laser-sharp focus on sponsorship benefits charities and the sponsors who support them by increasing revenue, awareness and ROI.”

Bernie Forestell, Director, Partnerships and Member Services
Consumer Health Products Canada

“What astounds me about The Sponsorship Collective is their ability to tap into what sponsors really want so that they both the sponsorship seeker and the company come out with a very happy partnership.  They are experts at developing packages that leave nothing on the table.”

Mena Gainpaulsingh, President & CEO
Purposeful Fundraising Inc

How Long Does The Process Take?

The process, from start to finish, is 4-5 weeks. Your commitment is to make your team available for an initial onboarding session as well as a final training session (all of which is web based…so no travel for your team, or travel expenses from us!). Throughout the process, we will communicate by email and short phone conversations but aside from our two live meetings, there is very little extra work for you (leaving you to keep on fundraising, running your shop and putting out fires).

This process has been streamlined to move as quickly as possible, without creating a burden for you or your team.

How Much Does The Turnkey Sponsorship Solution Cost?

We charge on a per property basis, letting you pick which event or program you’d like to focus on. You can add properties at the start of the project for a discounted rate or pick your most pressing need and take it from there.

One Property

  • Determining What You Have to Offer
  • Determining Your Unique Value
  • Understanding Your Audience
  • How to Get in Front of the Right People
  • Sponsorship Package Template
  • Strategy, Training and Templates
  • Ongoing Coaching and Education
$8,500 + HST
($7,000 USD for US customers)

Most Popular!

Two Properties

  • Determining What You Have to Offer
  • Determining Your Unique Value
  • Understanding Your Audience
  • How to Get in Front of the Right People
  • Sponsorship Package Template
  • Strategy, Training and Templates
  • Ongoing Coaching and Education
$12,500 + HST
($10,000 USD for US customers)

Three Properties

  • Determining What You Have to Offer
  • Determining Your Unique Value
  • Understanding Your Audience
  • How to Get in Front of the Right People
  • Sponsorship Package Template
  • Strategy, Training and Templates
  • Ongoing Coaching and Education
$14,975 + HST
($12,250 USD for US customers)

Not every property lends itself to this process, though most do. If you are planning something more complex or are working on naming rights of a building, for example, let’s talk about some of the ways we can support you.

Have Questions? We Want to Hear Them!

Send us an Email!