Valuation Tool

Working in sponsorship sales means that you have a lot of competing priorities taking you away from your main goal:

Building relationships

We created our valuation tool to take the technical aspects of sponsorship off your plate so you can focus on your strengths.

The Sponsorship Collective’s valuation tool is a cloud-based software solution that allows you to build fully customised sponsorship packages, based on your sponsor’s needs, and determine exactly how much to sell your opportunities for.

You choose what to sell, answer a few questions about your opportunity and our proprietary algorithm calculates your brand’s vale, the value of each asset and provides a report and a link for you to share with your sponsor.

We take care of the technical process so that you can focus on building relationships.

Fulfillment Reporting Made Easy

Once you have delivered your sponsorship opportunity, the valuation tool will calculate the true value of what you delivered. Use our report or the special link provided to include in your fulfillment report, proving that you delivered value to your sponsor.

One Simple, Easy to Use Report.Powerful Insights

Powerful, customizable reporting

Completely customised value based on your audience, geography and brand

Impartial third-party valuation

Add your logo to the report

Line by line valuation

Market tested values based on thousands of sponsorship opportunities from around the world

Detailed instructions on how to use the valuation tool

Unlimited valuations and reports

Who Should Use the Valuation Tool?

The Sponsorship Collective’s Valuation Tool was designed for rights holders (sponsorship seekers) from associations, charities, not for profits, major events, conferences, the arts, festivals and cultural institutions located in Canada, the United States, Australia and the United Kingdom.

Whether you are working on a gala, a major national event or building naming rights – we’ve got you covered!

what people are saying

Working with the Sponsorship Collective has been invaluable to us. We now not only have market tested valuations for our sponsorship properties, we have learned how to continue to build and refine our sponsorship strategies and approaches independently.

Frances HoustonFrances Houston
Director of Major Gifts
University of Waterloo

What astounds me about The Sponsorship Collective is their ability to tap into what sponsors really want so that both the sponsorship seeker and the company come out with a very happy partnership. They are experts at developing packages that leave nothing on the table.

Mena Gainpaulsingh LLB
Chief Executive Officer
Friends of the Canadian Museum for Human Rights

The Sponsorship Collective are top thought leaders in the industry, enabling organizations across North America with the tools and resources to create sustainable and creative sponsorship engagement strategies. If you haven’t yet engaged The Sponsorship Collective in a project, I encourage you to make that call – you won’t regret it.

Cristin Christopher 
Director of External Relations

Nipissing University

Toss everything you thought you knew about sponsorships out the window. Seriously. The Sponsorship Collective has NAILED the sponsorship approach for our current fundraising climate!

Jane Sleep 
Executive Director, Jennifer Ashleigh

Children's Charity

Most of my sales experience comes from Corporate America. I was asked constantly to sponsor events but no one ever asked me what my goals were, very frustrating! Once I moved to the world of fundraising, I was asked to sell those same tiered packages. Disaster! Then I encountered The Sponsorship Collective’s approach to sponsorship. Game changer! THIS is what I had been looking for!

Amy Ferdinando 
Assistant Development Director

Children’s Advocacy Center for Denton County