The Virtual Sponsorship Workshop is the flagship education event of The Sponsorship Collective. We are offering you the ultimate in convenience and flexibility, all from the comfort of your own office.
Together we will dive deep into:
Everyone Registered Gets a Recording of All of the Sessions!
Transform the way you think about sponsorship sales.
President & CEO
The Sponsorship Collective
Chris Baylis is an expert in sponsorship valuation and strategy. Chris works with brands and sponsorship properties to define their properties, determine market value of their assets and create strategies that work.
Chris is the President and CEO of The Sponsorship Collective and an international speaker and consultant on all things sponsorship marketing.
The Virtual Sponsorship Workshop will be an immersive and highly practical experience taking place in one day over five action-packed sessions. Join us for the day and take your sponsorship program to the next level.
Five sessions, One Day, No Travel, No Fluff
9:00 AM Opening Plenary: Sponsorship Trends
9:30 AM Prospecting Like a Pro
10:30 AM Sponsorship Packages That Work
11:30 AM The Importance of Audience Data
12:30 PM Valuation Secrets Revealed
1:30 PM Activation, Fulfillment and Renewal
2:30 PM Closing Plenary: Putting it all Into Practice and Hitting the Ground Running
3:00 PM Q&A Session
Do you struggle to find the right contact within an organization?
Once you’ve found them, do you find it hard to cut through the noise?
Do you wonder what to say once you’ve secured the meeting?
Then this session is for you! In this session, we will go deep into prospecting best practices. You will learn how to:
We will also cover:
Are you tired of sending out sponsorship packages and hearing nothing back?
Are you sure you have a good opportunity but don’t know how to communicate it to your prospects?
In this session we will look at real life examples of great (and not so great) sponsorship packages. You will learn exactly what sponsors want to see in a sponsorship package and how to stand out from the crowd. In this session we will cover:
You will receive a sponsorship proposal template to guide you through the process, using the principles you learned in the session.
Are you tired of guessing at the values in your sponsorship packages? Learn the system that we have used to value millions of dollars in sponsorship deals. You will learn how to value every asset you have to offer and how to find your unique market value.
Together we will cover:
Not only will you learn exactly what to do, but you will receive a valuation calculator template to use as your own personal master calculator.
Audience data is THE most important element of sponsorship sales. Period. Audience Data: Why it matters, how to get it and what to do with it!
In this session we will cover:
You will also receive a template to build out your own survey based on what we use with clients every single day.
Building activations that your sponsors and your audience love is hard work. Once you've developed the concept, you then have to make sure your sponsors get everything they paid for (fulfillment). When done well, these two pieces set you up to renew your sponsors and close next year's revenue within weeks of your current agreement coming to a close.
In this session we will discuss:
You will receive a fulfillment report template that you can use immediately!
From the Comfort of Your Office!