What People are Saying About Us

Chris and his team at The Sponsorship Collective are top thought leaders in the sponsorship industry, enabling organizations across North America with the tools and resources to create sustainable and creative sponsorship engagement strategies. Chris took the time to truly understand our needs as an organization and provided the support and tools to set us up for success. The data that came out of the project not only helped our Development unit create a comprehensive sponsorship strategy, but allowed departments across the organization better understand and ultimately engage our stakeholders, visitors and members in a more meaningful way.

Chris and his team are truly making a difference, not only for industry professionals towards the bottom line, but also for communities that are impacted by the work we are so passionate about. If you haven’t engaged Chris and his team yet in a project, I encourage you to make that call – you won’t regret it.

Cristin Christopher
Senior Manager, Development, Science North

Chris’s name is one everyone in the cause sponsorship industry should know. He uses techniques and methods that are comprehensible, easy to implement and most importantly, effective. Charities everywhere are constantly looking for ways to stand out in order to raise more money and awareness. The Sponsorship Collective’s approach provides both creative and innovative solutions to that problem. Chris is reliable, personable and has taught me a lot about the industry I have chosen for my career.

Daniella Shurgold
Manager, Corporate Partnerships, The Lung Association

I worked with Chris in two capacities: as a client and, later, as a colleague and I can’t recommend him highly enough! What he brings to the table is years of experience in SUCCESSFUL sponsorship in a variety of settings. Chris not only knows what he is talking about, he’s an absolute pleasure to work with! I recommend Chris to any organization that is truly committed to understanding and overcoming its weaknesses.

Maria Smirnoff
MBA, PMI-ACP, Ottawa Network for Education

Chris challenges the status quo of sponsorship where we all create a logo soup of gold, silver and bronze and occasionally dare to reach for a platinum sponsorship! When we ask why sponsors aren’t buying our packages, Chris helps change the conversation to finding out what the sponsor wants and matching those with our organization so that both of us leave happy from the party. Chris also challenges us to look at our ‘products’ and look for unconventional sponsors. It’s not about us, it’s about the customers we have at our event that businesses want to reach and if that aligns there’s an ROI you can capitalize on to build a better relationship with your sponsors.

Derek deLouché CFRE
President, Association of Fundraising Professionals Ottawa

Chris is someone you would want alongside you in a sponsorship royal rumble. He is sharp, creative and provides solid advice based on years of experience in the sector.

One of Chris’ greatest strengths is his ability to connect with people and learn what matters most to them. He’s a natural communicator and explain concepts in a very clear manner. 

I highly recommend Chris if you are looking for someone that understands sponsorship and has the skills and knowledge to unlock potential funding.

Albert Wong
Director, Junior Achievement Ottawa

The Sponsorship Collective’s laser-sharp focus on sponsorship benefits charities and the sponsors who support them by increasing revenue, awareness and ROI.

Bernie Forestell
Director, VP Annual Giving & Donor Engagement, Bruyere Hospital Foundation

My associate and I took a whole new approach to sponsorships for our annual event this year based on the suggestions of The Sponsorship Collective. It was overwhelmingly well received! We’ve done much more advertising and public acknowledgment of donors, reduced the number of people sponsors have to strong-arm into attending yet another of the dozens of events that happen in our community at this time of year, and we increased sponsorship revenue.

Maureen Yee
Senior Officer, Leadership Gifts, Saratoga Hospital

This year I was tasked with doing the sponsorship for our big event. I avidly read The Sponsorship Collective’s material and have been lucky enough to see a number of their webinars. Using the tools they teach, I made some really great connections with corporate sponsors. The sponsors have been thrilled with the approach and it’s definitely going to build relationships for the long term.

Micah Garten
Interim Director, Shepherds of Good Hope Foundation

Most of my sales experience comes from Corporate America. I was asked constantly to sponsor events but no one ever asked me what I wanted, what my goals were, very frustrating!
Once I changed lanes into the world of fundraising I was asked to sell those same tiered packages. Disaster! Then I encountered The Sponsorship Collective’s approach to sponsorship. Game changer! THIS is what I had been looking for! I have already seen great success. You will find sponsors who want to be in the room and want to engage with your audience, which creates a better event and more money for your organization.
I would highly recommend Chris and The Sponsorship Collective.

Amy Ferdinando
Assistant Development Director, Children’s Advocacy Center for Denton County

Right from the start, the Sponsorship Collective distinguished themselves from the competition by taking the time to do their research and understand our project. They demonstrated knowledge of how our sector works and really showed us how sponsorship can help us to further our mission.
Chris and his team have an approachable style, which makes learning from them  a pleasure. They break down every step of the sponsorship process so that even a true beginner can employ their strategies and tools.
Working with the Sponsorship Collective has been invaluable to us. We now not only have market tested valuations for our sponsorship properties, we have learned how to continue to build and refine our sponsorship strategies and approaches independently.

Frances Houston
Director of Major Gifts, University of Waterloo

What astounds me about The Sponsorship Collective is their ability to tap into what sponsors really want so that both the sponsorship seeker and the company come out with a very happy partnership. They are experts at developing packages that leave nothing on the table.

Mena Gainpaulsingh
President & CEO, Purposeful Fundraising Inc

I can’t say enough great things about The Sponsorship Collective. They can scale their experience up for bigger organizations and down for groups with smaller events. It’s win-win-win: your organization raises more money, your event participants have a blast and keep coming back, your sponsors can make a strong business case for supporting your event.

Cathy Mann
Academic Coordinator, Fundraising Management Program, Ryerson University, Cathy Mann & Associates Inc.

The personalized training offered to my team was invaluable and key to our success. I would highly recommend The Sponsorship Collective if you are looking to launch a sponsorship program!

Liz Burgess
Director, Corporate and Community Engagement, CARE Canada

Toss everything you thought you knew about sponsorships out the window. Seriously. The Sponsorship Collective has NAILED the sponsorship approach for our current fundraising climate!

Jane Sleep
Executive Director, Jennifer Ashleigh Children's Charity
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