About The Sponsorship Collective
We help you build a sponsorship strategy that you own, that works.
No broker, no guesswork.
A repeatable system that delivers results.
Sponsorship Has Changed.
Have You?
Sponsors want strategic marketing partnerships that deliver results. But most sponsorship seekers are stuck in outdated tactics: gold-silver-bronze packages, vague pitches, and a whole lot of guesswork. Meanwhile, sponsors are drowning in proposals that don’t speak to their goals or their audience but instead are asking for donations.
That’s the gap Chris Baylis saw firsthand.
In 2007, he entered the sponsorship world after a career in tech and insurance sales — and quickly realized there was no playbook. No real training. Just trial and error. He built sponsorship programs, managed teams, and closed deals, but every lesson was hard-earned.
By 2014, fed up with the lack of guidance in the industry, Chris started sharing what he’d learned. His blog struck a nerve. Within a year, it grew into a thriving community, and by 2015, The Sponsorship Collective was born.
Today, Chris and the team lead one of the most trusted names in modern sponsorship strategy — helping people from all industries build scalable, sponsor-ready programs that get results.
Our Mission
At The Sponsorship Collective, our goal is simple. We want to help you, the sponsorship seeker, find clarity, stand out from the crowd and build lasting partnerships in a repeatable and scalable way.
Clients Served Since 2015
5 Star Google Revies
Revenue Generated By Our Clients In The Last 12 Months
Average Sponsorship Revenue Generated By Our Clients
What We’ve Built Along the Way
Published hundreds of videos on YouTube
Written hundreds of thousands of words on our blog
Spoke on stages across North America
Founded an industry conference
Created the first-ever Event Sponsorship Certification Program in partnership with Eventbrite
Built a cloud-based valuation calculator used by thousands of brands and properties worldwide
Published dozens of original research papers on the state of the sponsorship industry
Been interviewed on countless podcasts
Worked with thousands of clients from every property type imaginable — generating millions in sponsorship revenue
Don’t just take our word for it…
Case Studies
"I raised more sponsorship money in our first few months of the program than our organization has EVER raised!… including a $30k multi-year partnership that I helped secure in our first 3 days of the program!"
CJ
Harmony: NC LGBT+ Allied Chamber of Commerce
"As someone who was brand new to sponsorships last year, I was helped tremendously by The Sponsorship Collective. I was able to create a solid foundation for building a program and ended up growing our sponsorships by 100%. Thank you Chris!!!"
Chris Norwood
Director of Marketing & Partnerships, Co-Owner DUSK Music Festival
Meet The Team
The Sponsorship Collective is a group of committed, world class sponsorship professionals determined to change the way sponsorship is practiced.
Chris Baylis
Founder & CEO
After spending several years in the field as a sponsorship professional and consultant, Chris now spends his time working with clients to help them understand their audiences, build activations that sponsors want, apply market values to their assets and build strategies that drive sales.
Vanessa
Director of Client Success
With decades of experience in customer success leadership, Vanessa brings a wealth of expertise to our team. Having honed skills across the tech industry and thriving startups, she has a proven track record of driving exceptional customer experiences on a global scale.
Kevin
Sponsorship Consultant
Kevin Grothe has more than 35 years of sales, marketing and fund-raising experience in the event industry. Known for developing long-term business relationships, he has successfully increased department revenues for several event organizations and institutions of higher learning.
Chris
Sponsorship Consultant
In addition to his consulting responsibilities, Chris Norwood is a co-owner and Director of Marketing and Sponsorship Sales for DUSK Music Festival in Tucson Arizona.
Mark
Sponsorship Consultant
For more than 20 years, Mark was the editor and publisher of The Sponsorship Report, which reported on corporate sponsorship activity in Canada and elsewhere. He also hosted dozens of industry-leading workshops and seminars on corporate sponsorship, and launched Canada’s first national conference on sponsorship, Sponsorship Toronto.
Rob
Sponsorship Success Consultant
Rob has spent more than 15 years creating and managing sponsorships, brand campaigns, and fan experiences across sport, entertainment, music, and culture. He has led national rebranding projects for the Canadian Olympic Committee, produced live activations and built global brand collaborations.
Simona
Business Operations Coordinator
Simona is an Operations Co-ordinator at The Sponsorship Collective, with several years of experience helping businesses to run smoothly and efficiently.
DitCh The Tired Tactics.
Learn What actually Works.
We’ve helped thousands of sponsorship seekers across every property type move past the generic packages and into real, data-backed deals. You could be next.
