The Sponsorship Game Has Changed: Are You Still Playing by the Old Rules?
Ditch tired tiers for offers that work
Pitch with confidence, not guesswork
Shift from spam to a strategic plan
You’re sitting on a goldmine of Sponsorship Opportunities.
You need the right approach to unlock them.
There’s nothing worse than watching your event date slowly creep closer while your sponsorship slots remain empty. Or worse, you’ve been stuck in a cycle of $500 and $1,000 “logo placements” that barely cover your expenses while watching competitors land five and six-figure deals.
At The Sponsorship Collective, we help you build and implement your actual sponsorship program — no theory, no cookie-cutter, no more guessing. Our team of expert consultants will guide you through each step of the process, tailored to your specific situation.
A Comprehensive Suite of Services to
Unlock Your Sponsorship Potential
When you work with us, we begin with an assessment to determine your current level. Some clients require assistance in all areas, while others need a bit less.
Wherever you are, our sponsorship consultants will help you fill in the gaps.
Sponsorship Foundations (Clarify)
Our complete framework for building a successful sponsorship program from the ground up, covering everything from audience research to valuation, prospecting to proposal creation, and pitching to fulfillment.
Partnership Development (Create)
Design impactful media partnerships, craft unique activations that resonate with sponsors, and develop compelling sales materials that stand out from the crowd.
Valuation & Impact (Measure and ROI)
Use advanced valuation tools and tailored sales training to accurately measure sponsorship ROI, ensuring both you and your sponsors clearly understand the value of your partnership.
Sponsorship Sustainability (Renew)
Build strategies to secure long-term sponsorships through multi-year commitments, strategic sponsor summits, and detailed fulfillment reporting — turning sponsors into lasting partners.
The Sponsorship Collective Approach
There’s a better way to approach sponsorships — one that turns you from a desperate sponsorship seeker into a valued marketing partner that sponsors actively want to work with. After working with thousands of clients across every industry imaginable — from small nonprofits to multi-million dollar sporting events — we’ve developed a sponsorship system that works in today’s environment.
Who We Work With
If you’re a sponsorship seeker who wants to break the cycle of cold calls and start building a sustainable partnership program that grows year after year, don’t waste another day.
Charities
We help charities add sponsorship as a high-impact revenue stream without compromising their fundraising efforts or stretching their teams thin.
Festivals and Events
We help festivasls and events by focusing on what truly matters to sponsors: audience data, tailored activations, and strategic timing.
Associations and Membership Organizations
We help associations and membership organizations turn their engaged member base into a high-value sponsorship platform.
Turn Sponsorship Frustration into Sponsorship Revenue
Forget the struggle, the uncertainty, and the endless guessing game of sponsorship sales.
What if your sponsorship journey looked more like this:
You had a complete sponsorship system that consistently brought in new partners without you making endless cold calls
That’s exactly what working with The Sponsorship Collective makes possible.
If You’re Looking for Shortcuts, Look Elsewhere
This Is For You If:
You’re serious about transforming your approach to sponsorship
You’re willing to put in the work to implement a new system
You’re open to challenging your assumptions about how sponsorship works
You have a property (event, organization, platform) with a definable audience
You’re committed to building genuine partnerships, not just seeking donations
You’re ready to invest time in relationship-building with potential sponsors
This Is Not For You If:
You’re looking for a magic button that requires no effort on your part
You want someone to sell sponsorships for you (we’re not brokers)
You’re not willing ot abandon outdated approaches (like tiered packages)
You expect overnight results without implementating the system
You’re not prepared to invest 3-5 hours per week in building your program
You’re only interested in one-time sponsors, not long-term partnerships
Don’t just take our word for it…
“I raised more sponsorship money in our first few months of the program than our organization has EVER raised!… including a $30k multi-year partnership that I helped secure in our first 3 days of the program!”
CJ
Harmony: NC LGBT+ Allied Chamber of Commerce
“As someone who was brand new to sponsorships last year, I was helped tremendously by The Sponsorship Collective. I was able to create a solid foundation for building a program and ended up growing our sponsorships by 100%. Thank you Chris!!!”
Chris Norwood
Director of Marketing & Partnerships, Co-Owner DUSK Music Festival
“We had to ruffle a few feathers internally… initially we had a lot of red tape, roadblocks, no’s… and now we’ve surpassed our goals… Dive into the program head first, because it works.”
Morgan Rolfes
Senior Manager of Sponsorships, FOCUS
“Do it… there’s nothing out there that teaches you these different aspects in the way Chris does it… Working with Chris is a comparative advantage…you may never be perfect but you’ll always be top tier.”
Heather Clifford
Director of Marketing & Partnerships, Vertical Challenge LLC
Don’t Waste Another Day Sending Proposals That Get Ignored
Get the sponsorship system that’s helped thousands of clients secure tens of millions in sponsorship revenue.
