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Association Sponsorship Isn’t Just About Membership Dues
It’s About Value, Visibility, and Strategic Growth

Build sustainable non-dues revenue streams without raising membership fees
Attract sponsors that support your programs and members year-round
Move beyond boring sponsorship tiers and stand out with real partnership offers

Think membership dues are enough to keep your organization thriving?

Think again.

You serve an important audience.

You provide value to your members every day.

But dues alone won’t fund your growth, boring sponsorship packages won’t drive real partnerships, and simply hosting another small luncheon won’t make potential sponsors take notice.

If you’ve ever:

Relied solely on events for sponsorship revenue
Defaulted to gold/silver/bronze sponsorship packages
Assumed sponsors only care about events, not your full-year membership base
Got discouraged because you’re B2B and think sponsors only want B2C audiences
Let board hesitations or slow processes kill momentum
Struggled to see how your members’ broader interests open new sponsorship opportunities
Worried about “selling out” your members to sponsors and not getting your fair share

You’re not alone.
But there’s a better way.

Serious about funding your festival the right way?
So are we — and we’ve helped thousands of organizers do exactly that.

Grow Non-Dues Revenue With Sponsorship Opportunities That Actually Work

At The Sponsorship Collective, we help associations and membership organizations turn their engaged member base into a high-value sponsorship platform without compromising your mission or credibility.

We guide association leaders through a clear, proven sponsorship strategy that includes:

Audience Analysis: Discover the full value of your membership — not just who they are at work, but who they are as consumers, travelers, leaders, and decision-makers.
Asset Valuation: Identify all existing sponsorship opportunities, including member programs, communications, and full-year engagement opportunities.
Customized Activations: Create sponsorship offers centered on genuine member value, not just another logo placement at a networking event.
Timeline Planning: Plan your sponsorship outreach around sponsor budget cycles, member programming schedules, and annual renewals, instead of scrambling before each event.
Internal Buy-In & Team Enablement: Secure leadership support, streamline decision-making, and empower your team to move faster and smarter with sponsorship sales.
With the right sponsorship strategy, you stop crossing your fingers for donations and start building corporate partnerships that complement your cause.

This is for you if:

You’re ready to move beyond event sponsorship and think bigger about your member value
You want sustainable non-dues revenue without raising membership fees
You’re willing to replace guesswork with a proven sponsorship strategy that drives real partnerships

Your Membership Deserves More Than Dues and Donors

Get the sponsorship system trusted by associations and membership organizations to secure better sponsors and build lasting partnerships.
Book Your Free Call

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Explore our free sponsorship resources to learn how associations turn members into marketing gold.
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Three Simple Formats for Sponsor Summits That Work

Three Simple Formats for Sponsor Summits That Work

by | Jul 17, 2024 | , , ,

Let me start by saying that I hate the term “sponsor summit.” When people hear it they think of a hugely expensive, over the top, highly formal, high-pressure sales event. Sponsor summits are NEVER high-pressure sales events and they are only as formal as you want them to be. You can hold any type of summit that fits your brand and your partners…as long as you hold it at least once a year, every year. No exceptions.

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I raised more sponsorship money in our first few months of the program than our organization has EVER raised!… including a $30k multi-year partnership that I helped secure in our first 3 days of the program!

CJ Scarlet

Vice President & Chari of the Corporate Partnership & Outreach Committee, Harmony: NC LGBT+ Allied Chamber of Commerce

“As someone who was brand new to sponsorships last year, I was helped tremendously by The Sponsorship Collective. I was able to create a solid foundation for building a program and ended up growing our sponsorships by 100%. Thank you Chris!!!”

Chris Norwood

Director of Marketing & Partnerships, Co-Owner DUSK Music Festival

“Do it… there’s nothing out there that teaches you these different aspects in the way Chris does it… Working with Chris is a comparative advantage…you may never be perfect but you’ll always be top tier.”

Heather Clifford

Director of Marketing & Partnerships, Vertical Challenge LLC

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Your Next Sponsorship Partner is Out There. Let’s Help You Identify Them.

Book your free call today and start building the partnerships your members deserve.
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