I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Three Things Missing From Every Sponsorship Package Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit 3 Most Common Barriers To Good Cause Sponsorship Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Let me set the stage: I was working with a fairly small, grassroots organization who were approached by a consumer goods company. The plan? To sell their products at the point of purchase of various stores across the city. The charity would get $5 per sale, the rest going to the consumer goods company.
