Women's sports sponsorship has quickly become one of the biggest success stories in the sponsorship industry. What was once viewed by many...
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
Brand Deals vs. Sponsorship: What’s the Difference in the Creator Economy?
The creator economy has changed the way people talk about sponsorship. Scroll through social media, and you'll regularly hear influencers...
International Sponsorship: How to Build Successful Sponsorship Programs Across Borders
Today's sponsorship landscape is more connected than ever. An event may be held in one city while attracting attendees from several...
Companies That Sponsor Events: Which Industries Are the Hardest to Approach?
One of the most common questions organizations ask when building a sponsorship program is, "Which companies sponsor events?" It's a...
The One Section of Your Fulfillment Report That Decides the Renewal
Most of a fulfillment report is supporting material: the title page, the event recap, the photos, the thank-you. They matter, but they are...
What Sponsors Actually Do With Your Fulfillment Report (And Who Reads It)
You send your fulfillment report to one person, the contact you have dealt with all year, and then you assume that is the end of its life....
Sponsorship ROI Reporting: The Metrics Sponsors Actually Care About
Most fulfillment reports bury the sponsor in numbers that look impressive on a slide and prove nothing: total impressions, social reach,...
How to Build a Post-Event Sponsorship Fulfillment Report That Drives Renewals
I have seen exceptional properties lose a sponsor simply because they refused to share a fulfillment report. Not because the event went...
Why Recurring Event Sponsorships Create More Long-Term Value
Many organizations focus their sponsorship efforts around a single annual event. While one-time sponsorship opportunities can certainly...