Most failed discovery calls were already lost before anyone said hello. The damage gets done in preparation, days before the call, in...
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
5 Discovery Call Mistakes That Cost You the Sponsorship
Most of what kills a sponsorship deal happens weeks before anyone sends a proposal, on the call that's supposed to prevent exactly that...
5 Discovery Questions That Get a Sponsor to Say Yes
Most discovery calls run through a dozen questions that feel productive, fill the time, and change nothing. Five specific questions move a...
The Discovery Call Script That Turned One Meeting Into a Six-Figure Deal
Most properties treat the discovery call as a scheduling formality, something to get through on the way to a proposal. It isn't. Whatever...
Women’s Sports Sponsorship: What the Fastest-Growing Category in Sponsorship Can Teach Every Organization
Women's sports sponsorship has quickly become one of the biggest success stories in the sponsorship industry. What was once viewed by many...
Brand Deals vs. Sponsorship: What’s the Difference in the Creator Economy?
The creator economy has changed the way people talk about sponsorship. Scroll through social media, and you'll regularly hear influencers...
International Sponsorship: How to Build Successful Sponsorship Programs Across Borders
Today's sponsorship landscape is more connected than ever. An event may be held in one city while attracting attendees from several...
Companies That Sponsor Events: Which Industries Are the Hardest to Approach?
One of the most common questions organizations ask when building a sponsorship program is, "Which companies sponsor events?" It's a...
The One Section of Your Fulfillment Report That Decides the Renewal
Most of a fulfillment report is supporting material: the title page, the event recap, the photos, the thank-you. They matter, but they are...