Direct outreach has a specific shape. It is not "send a proposal to a list." It is not "post on LinkedIn that you are looking for...
Archive: Sponsorship
The latest industry news, interviews, technologies, and resources.
Why Sponsorship Teams Avoid Direct Outreach (And What It’s Costing Them)
Most sponsorship teams are not running passive strategies because they have concluded passive strategies work. They are running them...
Five Things Sponsorship Teams Do Instead of Direct Outreach
Sponsorship teams have a list of activities they call "the work." Five of them dominate the calendar. None close deals on their own. Each...
Direct Outreach Is the Only Work That Closes Sponsorship Deals
Sponsorship teams spend most of their week on activity that has no chance of producing a signed deal. They polish proposals. They attend...
10 Questions Every Sponsor Wishes You’d Ask (And Why They Matter)
Sponsorship success isn’t about sending generic packages or plastering logos on banners. The real results come from asking the right...
Beyond the Basics: Uncommon Sponsorship Secrets That Work
Beyond the Basics: Uncommon Sponsorship Secrets That Work As we approach the end of the year, you might think it's time to wind down your...
Sponsorship Trends from the Biggest Events This Year
One of the most fun parts of working in sponsorship is how it’s always changing. It’s an exciting industry that’s largely shaped by...
Fashion-Forward: Exploring Creative Sponsorship Opportunities in the Fashion Industry
It’s time to werk, because this post is all about the intersection of fashion and sponsorship. This is a major money-making area I haven’t...
Your Mid-Year Sponsorship Trends Report: What Has Come True?
Can you believe we’re more than halfway through 2024 already? It feels like just yesterday we were talking about what the year could be....