Following on from Chris’ excellent article on what boards need to know about sponsorship, here are a few extra tips on how you can make it much easier for your board members to become more comfortable with supporting your sponsorship efforts.
Archive: Month: December 2016
The latest industry news, interviews, technologies, and resources.
Goldilocks and the Three Sponsorship Packages
The practice of sponsorship sales isn’t complicated, when you focus on the right activities. Unfortunately, the sector has become obsessed with the sponsorship package as the primary sales tool, which is definitely not the right activity! While the sector spends more and more time perfecting their standardized sponsorship packages, brands (ie sponsors) care less and less about sponsorship packages. In fact, most brands throw sponsorship packages in the garbage without ever reading them. There is definitely a disconnect between sponsorship properties (ie sponsorship seekers) and those looking to invest in sponsorship.