When working with clients on their sponsorship sales goals and strategies, I see common themes come up again and again. Unfortunately, when I am working on the brand side and helping them assess their sponsorship marketing goals…I see the same trends from those seeking sponsorship dollars. I recognize that I’m in a unique position of being able to see things from both sides of the sponsorship coin, if you will. And what’s so interesting to me is that even though sponsorship seekers and the companies that give sponsorship operate from two different places is that they still run into the same issues. There are enough of these issues, and they’re so prevalent in my varied experiences working with those on both sides of the sponsorship equation that I’ve dubbed them appropriately. These are the Seven Deadly Sins of Sponsorship. You know, like the cardinal sins you’re supposed to avoid at all costs according to the Christian religion. Well, these are also cardinal sins that you should begin avoiding at all costs whether you’re seeking sponsorship or offering it. This guide with an infographic will illustrate the most common sponsorship mistakes and how to avoid making them yourself! The Seven Deadly […]
