Archive: Month: September 2021

https://youtu.be/juuY5nxQMaw Wow. You finally did it. It took a long time (weeks, months, maybe longer), but you finally signed a new...

What if I told you that all sponsorship prospects are liars? That would sound very outrageous to you, especially if you’ve worked with...

Before I started sharing my sponsorship expertise here at the Sponsorship Collective, I was a sponsorship seeker just like you. I even had...

Do you know what ABC means in sales? No, I’m not talking about the first three letters of the alphabet. It’s an acronym that stands for...

Sponsorship prospecting is one of the areas that sponsorship seekers usually struggle with, which is fair. Determining which companies to...

When sponsorship seekers come to me, frustrated that their sponsorship program isn’t getting them the results they want, they usually...

If you’ve been a long-time reader of the blog, then you should remember this post about the ways to (unknowingly) destroy your sponsorship...