Archive: News

The latest industry news, interviews, technologies, and resources.

What Does Direct Outreach Look Like Step by Step?

by Chris Baylis | May 6, 2026 | Five Part Series, News, Sponsorship, Sponsorship Prospecting

Direct outreach has a specific shape. It is not "send a proposal to a list." It is not "post on LinkedIn that you are looking for...

Five Things Sponsorship Teams Do Instead of Direct Outreach

by Chris Baylis | May 5, 2026 | News, Sponsorship, Sponsorship Prospecting, Sponsorship Sales

Sponsorship teams have a list of activities they call "the work." Five of them dominate the calendar. None close deals on their own. Each...

The Future of Sports Sponsorship: Trends, Innovations, and Market Growth

by Chris Baylis | Aug 28, 2024 | News

Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...

How to Build Sponsor Relationships and Find Sponsors for Events

by Chris Baylis | May 2, 2024 | News

There is a surprisingly common trope in the sponsorship community in which it is presumed that having the right connections is the only...

Creative Sponsorship Ideas For Your Next Event

by Chris Baylis | May 2, 2024 | News

Sponsorship is the lifeblood of many events. It allows organizers to deliver a richer experience for attendees while offsetting costs. But...

How to Get Event Sponsors With Compelling Sponsorship Proposal

by Chris Baylis | May 2, 2024 | News

Are you seeking event sponsorship for your next project? Securing the necessary support can be difficult for many people, possibly even a...

Maximizing ROI: How to Measure the Success of Your Festival Sponsorship

by Chris Baylis | Jan 30, 2024 | News

Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...

How to Ask for a Corporate Sponsorship and Actually Get It

by Chris Baylis | Dec 28, 2023 | News

https://www.youtube.com/watch?v=tyfinzemgOE&t=71s As a nonprofit, major event, small business or sports team, you lack the capital and...

The Complete Guide to Podcast Sponsorship

by Chris Baylis | Dec 19, 2023 | News, Podcast

The Complete Guide to Podcast Sponsorship Before you dive in, if you are interested in podcast sponsorship, check out these titles in our...

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Archive: News

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