Archive: Month: May 2022

Every year, as the current year is about to end and a new one is underway, you sit down with other decision-makers in your company or...

https://www.youtube.com/watch?v=wD91StP6dfc It doesn’t matter so much whether you’ve earned $1,000 in sponsorship dollars or $10 million,...

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful...

The time will come in your sponsorship program where you have to pick up the phone or shoot an email to a representative at the company...

https://www.youtube.com/watch?v=yH9k456PGig When you think of your sponsors, what do you call them? If the answer is, “well, Chris, I call...

I’m sure everyone has a horror story or two about buying a car, right? Pushy salespeople, mountains of paperwork, leases that sound good...