Archive: Month: May 2022

You might have read this title once and did a double-take. Why in the world would I want to talk about the path to failure in sponsorship?...

Here’s a fun quiz for you. Where in your sponsorship program do you think the most critical window of opportunity is? I bet you would say...

Have you ever been to a magic show and the magician correctly guessed the number you were thinking of or the card you were holding without...