The latest writings from our team
What Baseball Can Teach Us about Sponsorship
by Chris Baylis | Apr 28, 2021 | News
Baseball season is officially upon us. I’m sure lots of you are excited for promising meetings between the Dodgers, Rockies, Phillies,...
9 Signs You’re a Sponsorship Expert
by Chris Baylis | Apr 20, 2021 | News
We all dream of being an expert in something, right? Yet to achieve that goal, you must possess a degree of mastery over a topic or area....
Motion vs. Action
by Chris Baylis | Apr 15, 2021 | News
https://youtu.be/kqyzfSWSHGY If I asked you what motion is, you’d of course have a definition for me, right? But I don’t mean motion in...
10 Things Everyone Hates about Sponsorship
by Chris Baylis | Apr 12, 2021 | News
I’ve always been quite upfront about how procuring sponsorship is not easy. I understand–even doing what I do for a living–that some of...
How to Win Big with Sponsorship Naming Rights
by Chris Baylis | Apr 6, 2021 | News
Before you dive in, if you are interested in sponsorship naming rights, check out these titles in our “sponsorship for naming rights"...
Start Before You Are Ready
by Chris Baylis | Apr 1, 2021 | News
If my post about embracing failure seemed like a strange bit of advice to you, wait until you hear this one. In sponsorship sales, I...
Why We Love Sponsorship (And You Should, Too!)
by Chris Baylis | Mar 29, 2021 | News
After last week’s post about failing in sponsorship and why failure isn’t the end of the world, I wanted to talk about something a little...
He Who Fails the Most
by Chris Baylis | Mar 22, 2021 | News
Are you familiar with Seth Godin? He’s a business executive and author who’s written nearly 20 books, many of which have been New York...
5 Clichés About Sponsorship You Should Avoid
by Chris Baylis | Mar 19, 2021 | News
Love is blind. The apple doesn’t fall far from the tree. Actions speak louder than words. Clichés are sometimes true, but more often than...








