The latest writings from our team
Why Companies Sponsor: The Main Goals and Objectives of Sponsorship
On this blog, I talk a lot about what’s in it for you from the perspective of your organization or business when you chase sponsorship....
What’s the Difference Between Sponsorship and Advertising?
Companies and organizations seek sponsors for all sorts of reasons, some for financial assistance and others for promotions. If you’re...
How to Talk to Sponsors: A Guide to the First Meeting
It’s the day you’ve been waiting for. You’ve agonized over your sponsorship package, edited and re-edited your proposal, and now your...
How to Determine Sponsorship Levels
Gold, silver, and bronze. The same award tiers used for athletic performance and other forms of excellence may sound like a natural fit...
Why You Should Avoid Tiered Sponsorship Levels (And What to do Instead)
https://www.youtube.com/watch?v=uWqLNoU3Lvo&t=3s I have some bad news. Sponsors HATE sponsorship packages with levels. Having worked...
Sponsorship Follow-Up: The Art of Overcoming Objections
“What do you mean you sold the last spot!? We’ve worked together for years and you sold my sponsorship package to my competitors?” My heart sank. I had an irate sponsor on the phone, or former sponsor in this case, who clearly wanted to come on board but I didn’t give him the chance to. My reasoning? I didn’t want to be pushy or rude and I assumed his responses to me were polite “no thank yous.”
What Is the Difference Between Sponsorship and a Donation?
As a nonprofit organization, getting cash, goods, and services from the local community is a great way to keep your organization afloat...
Sponsorship ROI Metrics: Approaches to Measurement and Evaluation
Before you dive in, if you are looking to determine the value of your sponsors, check out these titles in our sponsorship valuation...
Sponsorship for Festivals: What You Need to Know for Your Event to Be a Hit
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series: How...