Archive: News

I’ve been talking a lot about sponsorship assets and valuations on the blog lately, and I’m not done yet. Today, I want to take you inside...

Today, I want to talk about one of my favorite sponsorship topics that’s definitely everyone else’s least favorite. You saw it in the...

When you walk into a discovery meeting, what do you say? Do you crack a joke? Ask about the weather? Try to make small talk about current...

Late last year, I hosted a special training session with my exclusive Facebook group of sponsorship seekers. That training was about the...

There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead.  They don’t have any audience data....

https://www.youtube.com/watch?v=1y45Boa-8KE It doesn’t matter if it’s in our personal or professional lives (or even both): rejection...

Like on the dancefloor, in sponsorship, having the right moves is everything. Unlike dancing, in which you’re allowed to freestyle,...

What does your sponsorship journey look like? Without a documented methodology for how you get from Point A to Point B, your company or...

Besides “gold, silver, bronze package,” perhaps no other words in sponsorship are a red flag more than “my opportunity is different.” If...